1. National Resources
QuickStart 2017

2. One PRSA! MyPRSA!

3. Special Interest Sections:
PRSA Overview
National
Districts
Members
Chapters
Special Interest Sections:
College of Fellows
Counselors Academy
Association / Non Profit
Corp. Comm.
Educators’ Acad.
And 10 more!

4. Value at the Chapter Level
MEMBERS n=1416
2014 MEAN
2011 MEAN
% Change
Code of Ethics
8.38
8.27
1.33%
Networking provided by local Chapters
8.37
8.06
3.85%
Professional Development programs provided by local Chapters
8.33
7.91
5.31%
Offers preferred member pricing for Professional Development and other events
8.31
7.77
6.95%
PRSA's Website -
8.21
7.84
4.72%
Free Webinars
8.07
8.18
-1.34%
PRSA Jobcenter
8.04
8.08
-0.50%
Electronic library of PRSA articles and case studies
8.00
7.79
2.70%
Accreditation program, APR
7.94
7.75
2.45%
Issues & Trends - daily e-newsletter that covers the latest news in the profession
7.78
-0.13%
The newspaper Public Relations Tactics
7.69
1.04%
The magazine Public Relations Strategist
7.72
-0.90%
Member Directory
7.60
7.52
1.06%

5. New Chapter Resources: Real REGIONAL Representatives
Donald A. Mounce, APR
Manager
Western
Southwest
and Northern Pacific

6. New Chapter Resources: Real REGIONAL Representatives
David L. Shank
APR, Fellow PRSA
East Central
and Midwest
Crystal DeStefano
APR
Northeast
and Tri-State

7. Resources: DocShare Access through MyPRSA
Individual folders for Chapters and Districts
Resource folders and tools from National.

8. District Dashboard: DocShare

9. District Files: DocShare

10. District Resource Kits: DocShare

11. Chapter Dashboard: DocShare

12. New Member Development
Chapter Mini-Site –
integrated into PRSA.org
New Member Development
Seekers looking for local affiliation
First touch with prospect
Link to your chapter site for details.
Create your chapter brand impression
EASY
FREE

13. Chapter Files: DocShare

14. Chapter Resource Kits: DocShare

15. Chapter Reports: Membership Reports

16. Online as a living enduring guide for present and future leaders.
Chapter/District Resources:
New Comprehensive Leadership Guides
Online as a living enduring guide for present and future leaders.

17. Chapter/District/ Member Resources:
News Updates and MyPRSA Forum

18. MEMBERSHIP

19. Membership Marketing Prospect Lists Membership Promotional Calendar
Membership Reports

20. Membership Growth and Retention
Membership Tools and Resources
Annual Chapter/District level Campaigns
Targeted and Measured Chapter/District Growth Projections
Financial Incentives

21. IT Services and Solutions
One-Stop-Shop for Leaders - DocShare/Dashboard
Interactive Resource Allocation – MyPRSA Communities
Specific, Updates Information Repositories
Chapter Health Monitor Effort—Quarterly Calls
MarCom Campaigns Focused on Benefit-Driven Verbiage

22. Chapter Membership Drive
New initiatives from the Central New York 2017 planning session:
Retention Effort: Each board member will be assigned 4 chapter members and the board member will contact their 4 assigned chapter members at least 3 times per year. This also includes contacting dropped members each month.
Recruitment Effort: Each Board member will bring 1 or 2 non-chapter members to each of their events.
Recruitment AND Retention Effort: Any current chapter member who brings a non-chapter member to a chapter PD program, and then the non-chapter member joins that chapter, the current chapter member who made the reference will get to attend another chapter PD program for free.

24. I’m GOLDEN

26. PRSA
STOREFRONT

28. Announcing New PRSA Member Savings Benefit Program
Purchase Like A Corporate Giant with FREE, Easy, Savings
PRSA.SAVINGCENTER.NET

30. Preferred Vendor Orchestrated
PRSA has secured a preferred vendor for Chapters and Districts awards programs
Chapters can save on monthly fees while automating their awards programs
Share best practices

31. Planting the Seeds for Success

32. Filing Taxes
Form 990N — Electronic filing if average less than $50,000 in gross receipts for the immediate three preceding years
Recommend using an accountant.
Send a copy to PRSA National.
DUE MAY 15

33. Register with your Sec. State
Chapters and districts must register as a business entity with their state’s Sec’y of State.
Painless and not too expensive.
Use PRSA National’s not-for-profit 501 (c)(6) IRS declaration.
Annual filing with your state.
National list of state requirements.

34. provided to each Chapter/District/Section
Leadership Rally
October 6 - 7
Boston
Leadership
Knowledge
Networking
$550 stipend
provided to each Chapter/District/Section

35. APR Update
Northeastern University recently developed a new marketing program for anyone holding an APR All APR’s enrolling in Northeastern’s Masters in Communications receive a 20% discount off their tuition fees

36. APR Update
Earn a Northeastern Masters degree with 12 credits (not 15) Courses waived are:
Introduction to Organizational Communications
Introduction to Public Relations Public Relations Research Course

37. National Resources
QuickStart 2017