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Before & after STRIKING RED CLOSURE LABEL COMPELLING NEW LOOK –Two piece design –Enhanced logo & branding --Old Vine Designation ELEGANT BOTTLE REVERSE.

Published byMerryl Webster Modified over 6 years ago

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Presentation on theme: "Before & after STRIKING RED CLOSURE LABEL COMPELLING NEW LOOK –Two piece design –Enhanced logo & branding --Old Vine Designation ELEGANT BOTTLE REVERSE."— Presentation transcript:

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3 Before & after STRIKING RED CLOSURE LABEL COMPELLING NEW LOOK
–Two piece design –Enhanced logo & branding --Old Vine Designation ELEGANT BOTTLE REVERSE TAPER

4 The high impact shipper
NEW CARTON –Sleek, black, modern design --Communicates OLD VINE ZIN

5 STANDS OUT AGAINST PEERS

6 ELIMINATES CONFUSION ON TIERS
Appellation: Lodi Age of Vines: Dating back to 1942 +50 Years Old! Type of Oak: French Flavors: JUICY, ripe berry, jam and spice Appellation: Contra Costa County Age of Vines: Dating back to 1896 +100 Years Old! Type of Oak: American Flavors: Fat strawberry, coffee and chocolate

7 TIME BUILDS CHARACTER IN THE VINEYARD
Vines date back more than half a century Lodi, California Appellation primarily from the ”Mokelumne River” AVA Vineyards include the Fowler Ranch dating back to 1942, Harney Lane vineyard planted in and the Alpine vineyard planted in

8 The 2015 Vintage FERMENTATION & AGING
De-stemmed and lightly crushed - to preserve fruit and reduce extraction of harsh tannins Moderately warm fermentation Rigorous tasting to determine tannin levels before pressing and combining with free run juice Oak: 35% new French oak with a medium toast level which adds a delicate toasty vanilla accents WINEMAKER’S NOTES - FROM CHARLIE & TOM Our Lodi Zinfandel is a challenging and rewarding wine to make. Amazing old vine fruit, detailed selection criteria and master blending show in the final wine. In the glass one will discover a wide array of jammy dark berry fruit, black cherry and strawberry. Oak aging adds spice and vanilla notes leading to a smooth and lengthy finish. Enjoy now or “hide it away” for a few years and it and will continue to develop character. TECHNICAL DATA Harvest Date: August 23 - September 17 Alcohol: % Brix at Harvest: 23.8° Total Acidity: .63g/100ml Final pH: Residual Sugar: Off Dry Oak Aging: Months

9 Category and Quality Leader
CLINE LODI ZINFANDEL IS A TOP 5 ZINFANDEL FOR 6 CONSECUTIVE YEARS... AND COUNTING! QUALITY REVIEWS Vintage 2014 BEST VALUE Food & Wine, February 2017 --- 88 POINTS! International Wine Review, June 2017 Vintage 2013 Wine Spectator Source: NIELSEN, Ttl US FDL+, 6 years, $ , 750ml, domestic Zinfandel, 52 week periods

10 CLINE MERCHANDISING TOOLS
Ad support (available on request) Downloadable Talkers (online) Downloadable Glorifiers to augment case stack (online) Tasting notes (online) On-pack cone neckers, packed in case, 4 per case

11 Summer time is cline time two great zins that are good to grill
Cline Good to Grill Case Card Case Card, 5/pk Cline proprietary on-pack grilling spice rub necker 10/pk $3 IRC off meat or seafood $36 MIR on Cline Progressive Values: $2 off 1, $7 off 3, $18 off 6, $27 off 9, $36 off 12 $3 MIR on any Cline Zinfandel $1 IRC on any Cline Zinfandel All Savings Offers valid 5/1/17- 9/30/17, 25/pk On-Pack Custom Dry Rub Grilling Spice Combine with Year Round POS & Savings Offers! Great grilling requires a wine that can stand up to the smoke. Zinfandel is perfect offering up robust flavor and a fruit forward style.

12 Engage in Store with customers Text to Win a grill!
Grilling Sweepstakes First Place Prize: Weber Genesis Grill Second Place Prize: Weber Spirit Grill, Third Place Prize: Weber Go Anywhere Grill Text to Win Neckers, 25/pk, 1 first place prize, 2 second place prizes, 5 third place prizes, winner selected January 15, 2018 Increases social engagement Cline Good2Grill Sweeps runs on Facebook with monthly boosts and updates Easy to use! Text GOOD2GRILL to 31279

13 The details SHIPPING WITH THE 2015 VINTAGE RELEASE
New back label SHIPPING WITH THE VINTAGE RELEASE NO CHANGE IN UPC CODE Case Dimensions: 12” H x 13.5” D x 10.25” W Case Weight: 38.5 lbs. Pallet Configuration: 4/layer - 56/pallet Bottle Dimensions: 11.88” H x 3.22” diameter

14 “Cline Cellars is one of the best value wineries in the United States
- Robert Parker Thank You!

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