1. Denotation & connotation

2. Denotation & Connotation
Denotation is the dictionary definition of a word.
For instance, the word “snake” denotes a scaly reptile.
Connotation is the emotional ideas surrounding a word.
For instance, the word “snake” connotes evil and danger.
Everyone reacts emotionally to words, so writers should carefully choose words that will cause desired emotions in their readers.

3. Connotation
Rate the following groups of words from negative to positive in terms of their connotation:
Thin, slim, skinny, slender, bony, anorexic
Shrewd, egghead, bright, clever, brilliant, cunning, smart, intelligent, brainy
Plain, dull, ugly, unattractive
House, home, abode, domicile, residence

4. Automobile names connotation activity
Here are the names of some new cars:
Buzzard Dodo Gnat Squid
Toad Ox Slug Porcupine
Rhinoceros Eel Walrus Stegosaurus
Write the denotative (dictionary) meaning of the animal.
Describe the new car. Who drives it? What does it look like? How is it advertised? How big and fast is it? What type of car is it: van, SUV, sports car?
Write your connotative meaning of the original word by generalizing what characteristics you chose for your car.