1. “1-Click” Amazon Patent
Granted to Amazon.com on September 28, 1999
Allowed one to make an instant online purchase with one click by storing user information within cookies
Jeff Bezos (CEO of Amazon.com) – “Barnes & Noble isnt doing any innovation at all on the web. All they do is copy Amazon feature for feature”
Jeff Bezos does see issues with internet patents and proposed the lifespan be cut from 17 years to 3-5 years
In 2011, Amazon did $48.1 Billion in revenue. Let’s assume that 1-Click increases Amazon’s sales by 5% each year. That’s an additional $2.4 Billion in annual revenue due to 1-Click.
Together with Amazon Prime, Amazon has put forth what are probably the two biggest game changing products in online retail over the past two decades.
GRRR!
Richard Stallman (Heads GNU project)– “an attack against the World Wide Web and against E-commerce in general.”
Barnes and Noble had a similar system they called the “Express Lane”
On December 1st, 1999 after Amazon filed a lawsuit, the court granted a preliminary injunction against Barnes and Nobel, ordering them to remove the special feature
Barnes and Nobel reached an undisclosed settlement with Amazon two years later
A BAD THING !
This could be damaging to online commerce across the net for everyone
Some studies show that 60 percent of online shoppers will move on or forget about their cart before checking out
Apple licensed 1-Click tech. in 2000.
Easy checkout was so important to Apple it incorporated the tech into iTunes, iPhoto and the Apple App Store.
WE DONT WANT IT!
A GOOD THING!
The Europeans do not agree with Amazon and the company was never able to get their patent granted in Europe.
Apple has been appealing the decision since 2001 and were rejected again in 2011.