1. Subaru brand image award sponsorship opportunity
May 26, 2016

2. Trust and loyalty go hand-in-hand
Subaru’s recipe…has turned ordinary buyers into
devout followers
Source: KBB.com Omniture Traffic
*Loyalty measured as the % of brand owners who are also shopping for a New Car within the same brand

3. How KBB.com measures owner loyalty
KBB.com’s reach among car researchers provides unmatched insight
Brand Owners Seeking Trade-in Value…
…AND Shopping Same Brand in New Car
More people use KBB.com to determine trade-in values than all other sources combined4
1: Kelley Blue Book Web Analytics. Visits to Owners Trade-In VDP for the full year of 2014.
4: 2015 IHS Automotive Buyer Influence Study, in partnership with Autotrader

4. Subaru’s owner loyalty is a valuable trait
Shoppers are mostly undecided, and owner satisfaction can automatically keep a brand in consideration for the next purchase
6 in 10
Buyers are open to vehicles across makes when they shop1
64%
Compare different models online during the shopping process2
3rd
Subaru owner loyalty ranking among all makes on KBB.com3
1. Source: 2016 Car Buyer Journey provided by Autotrader and Kelley Blue Book
QS10. Thinking back to when you first considered purchasing a vehicle, which of the following best describes your purchase intention?
2. Source: 2016 Car Buyer Journey provided by Autotrader and Kelley Blue Book
Q9a. Which of the following did you do online?
3. Source: KBB.com Omniture Traffic, Q1 2016

5. OWNER LOYALTY GATEWAY
Provide helpful information to shoppers based on KBB.com’s unique data
All-new, KBB.com-built shopping hub revealing brands with the highest Owner Loyalty, as measured by the site*
Includes exclusive opportunities for Subaru to highlight its Most Trusted Brand Award victory
Owner Loyalty information is not available anywhere else on KBB.com
Mocks are concept only. Actual design and layout of product is subject to change upon production.
*Loyalty measured as the % of brand owners who are also shopping for a New Car within the same brand
Source: KBB.com Omniture Traffic, Q1 2016

6. OWNER LOYALTY GATEWAY
Provide helpful information to shoppers based on KBB.com’s unique data
“Accordion” menu lists top makes in order of Owner Loyalty, as measured by KBB.com*
Subaru’s information automatically expanded within the accordion
Subaru models with highest Owner Loyalty shown
Messaging opportunities to showcase Most Trusted Brand win
Models click through to KBB.com pricing page 1 2 1 2 3 3 4 4 5 5 5
Mocks are concept only. Actual design and layout of product is subject to change upon production.
*Loyalty measured as the % of brand owners who are also shopping for a New Car within the same brand
Source: KBB.com Omniture Traffic, Q1 2016

7. PRICING PAGE PROMOTION TILE
Capture shoppers who are ripe for finding a new vehicle to research
All-new, fixed tile on the New Car pricing page that encourages shopping by owner loyalty
Tile remains in-view as user scrolls down the pricing page for maximum viewability
Pricing page is the final step in researching a given vehicle, opening the door to expand the shopper’s consideration set
Mocks are concept only. Actual design and layout of product is subject to change upon production.
Source: KBB.com Omniture Traffic, Q1 2016

8. OWNERS TEXT LINK BUNDLE
Entice Owners to learn about top loyalty makes before deciding which new models to research
Integrated opportunity along each page of the Owners trade-in valuation process
Highly visible locations near the top of each page’s main content
Influence shoppers who are likely preparing to shop for a new vehicle
Mocks are concept only. Actual design and layout of product is subject to change upon production.

9. OWNER LOYALTY GATEWAY – SMARTPHONE EXTENSION
Help shoppers on-the-go discover the brands with highest owner loyalty
KBB.com-built extension of owner loyalty content and utility to smartphones
300x50 and 300x250 entry points allow for flexible targeting and flighting
Content will live on a dedicated, mobile-optimized page that functions similar to the desktop version
Mocks are concept only. Actual design and layout of product is subject to change upon production.

10. NATIVE HOMEPAGE PACKAGE
Boost owner loyalty awareness among shoppers beginning to research
High-profile integrations within two of KBB.com’s most visited pages
HOMEPAGE ROTATING CONTENT MODULE – Promotion in the third story slot normally reserved for editorial
OWNERS HOMEPAGE TAKEOVER – KBB.com-designed native Billboard, Wallpaper and MREC
Placements can also be used to promote Most Trusted Brand win
Mocks are concept only. Actual design and layout of product is subject to change upon production.

11. NATIVE HOMEPAGE PACKAGE: Close-up
Boost owner loyalty awareness among shoppers beginning to research
Homepage Rotating Content Module
Owners Homepage Takeover
Mocks are concept only. Actual design and layout of product is subject to change upon production.

12. HOMEPAGE SPONSORSHIP
Quickly generate awareness of Subaru’s accomplishments
High-visibility takeover consisting of pushdown, MREC and wallpaper
Focus shoppers’ attention on Subaru’s trustworthiness prior to starting research tasks
Placements can also be used to promote the OWNER LOYALTY GATEWAY
Mocks are concept only. Actual design and layout of product is subject to change upon production.

13. FLIGHTING AUG SEP OCT NOV DEC Owner Loyalty Gateway
Native Homepage Package
Homepage Rotating Content Module
Owners Homepage Takeover
Homepage Sponsorship
Pricing Page Promotional Tile (New Car)
Owners Text Link Bundle
Owner Loyalty Gateway – Smartphone Ext.

14. FUTURE OPPORTUNITY: SITE TESTS PARTNERSHIP
Align our common goal of creating exceptional experiences for car buyers
For the remainder of 2016, KBB.com will be testing new site products and designs that will go live in Q4 or Q1 2017
The goals of testing include learning how to best partner with brands for sponsored messages that are both effective and useful to our shoppers
Site products to be tested may include tools to help shoppers:
Decide which vehicles to consider, beyond searching by make or body style
Discover relevant editorial content, including KBB.com awards
Know when the best time to sell their current vehicle is

15. MONTHLY BUDGET CALCULATOR
Leverage KBB.com data to serve Owners a tailored recommendation
Integrated site tool helps Owners discover their next vehicle based on what fits within their monthly budget
Trade-in value pulled into tool on Pricing Page, to adjust payment and bring added relevance for shopper
Introduce Subaru in a meaningful, relevant and contextual manner

16. MONTHLY BUDGET CALCULATOR
Leverage KBB.com data to serve Owners a tailored recommendation
Owners Tablet Pricing Page
Owners Options Page
Owners Desktop Pricing Page

17. appendix

18. OWNER LOYALTY GATEWAY: Subaru Enhancements
Non-Subaru OEM Expanded
Mocks are concept only. Actual design and layout of product is subject to change upon production.
*Loyalty measured as the % of brand owners who are also shopping for a New Car within the same brand

19. HOMEPAGE SPONSORSHIP: Expanded & Collapsed
Quickly generate awareness of Subaru’s accomplishments
Mocks are concept only. Actual design and layout of product is subject to change upon production.