1. CHAPTER 12 Strategic Issues in Managing Technology and Innovation
STRATEGIC MANAGEMENT & BUSINESS POLICY 11TH EDITION
THOMAS L. WHEELEN J. DAVID HUNGER
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2. Executive Fear over loss of Innovation
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3. The Role of Management –
Technology and Innovation
The Role of Management –
Innovation
Management of technology
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4. Environmental Scanning –
Technology and Innovation
Environmental Scanning –
External Scanning
New developments in technology
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5. Impact of Stakeholders on Innovation –
Technology and Innovation
Impact of Stakeholders on Innovation –
Lead Users Process
Lay the foundation
Determine the trends
Identify lead users
Develop the breakthrough
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6. Impact of Stakeholders on Innovation –
Technology and Innovation
Impact of Stakeholders on Innovation –
Market Research
New Product Acquisition
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7. Environmental Scanning –
Technology and Innovation
Environmental Scanning –
Internal Scanning
Resource development
Experimentation
Risk taking
New ideas
Autonomous project teams
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8. Environmental Scanning –
Technology and Innovation
Environmental Scanning –
Resource Allocation Issues
R&D intensity
Time to market issues
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9. Product & Process R&D Innovation Life Cycle
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10. Outsourcing Technology –
Technology and Innovation
Outsourcing Technology –
Low significant to competitive advantage
Supplier has proprietary technology
Supplier’s better
Strategy based on design not development
Requires special expertise
Requires new people and resources
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11. Intellectual property –
Technology and Innovation
Intellectual property –
Special knowledge used in new product or process
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12. Technological Competence
Technology and Innovation
Technological Competence
Absorptive capacity
Technological competence
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13. Categories of Innovation
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14. Product/Market Evolution Portfolio Matrix
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15. Stages of New Product Development
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16. Innovative Organizations –
Technology & Innovation
Innovative Organizations –
Positive attitude toward change
Decentralized decision making
Informal structure
Interconnectedness
Organizational slack
Large size
System openness
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17. Designs for Corporate Entrepreneurship
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18. Techniques – Stage-gate process House of quality
Evaluation and Control
Techniques –
Stage-gate process
House of quality
Index of R&D effectiveness
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19. House of Quality
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