1. Engaging your audience and sharing your Annual Quality Statement
Annual Quality Statement National Learning Event – Wednesday 8 January 2014
Engaging your audience and sharing your Annual Quality Statement
Presenters: Andrew Cooper, Communications Manager, 1000 Lives Improvement
Karen Newman, Head of Communications, Aneurin Bevan University Health Board

2. Communications for improvement
1000 Lives Improvement supporting organisations in the use of communications to support their improvement work.
NHS Wales Communications Study Days.
Engaging your audience and sharing your
Annual Quality Statement

3. Your Annual Quality Statement – the engagement opportunity
Greater transparency.
A focus on the big picture.
Accessible to the wider general public.
Taking communities on the journey.
Supporting the national picture.
Engaging your audience and sharing your
Annual Quality Statement

4. Annual Quality Statement: Lessons learned (1)
Sourcing content: What has your organisation said about itself over the last twelve months?
Stock take: What are the achievements and progress your organisation has made?
Making the connections: How does it align with organisation’s core values?
A rounded view: Successes, challenges and opportunities.
Sourcing content: Press releases, statements, news items on your websites, material for your internal publications – all reflecting your organisation and potential content for the Annual Quality Statement.
Stock take: Reflect on major areas of progress – you may want to start by looking at areas of work, including: Improving Quality Together, NHS Wales Awards, other 1000 Lives Improvement work.
Making the connections: Ensuring the statement builds on organisation’s values and vision and links with other key documents like annual and governance report.
A rounded view: That captures the successes, presents the challenges and outline the opportunities.
Engaging your audience and sharing your
Annual Quality Statement

5. Annual Quality Statement: Lessons learned (2)
Writing the report: Keeping the language plain and easy to understand.
Making sense of the numbers: Present data simply.
Include stories: Valuable perspectives from patients to carers to staff.
Public engagement: Does it make sense to the user?
Writing the report: Issues over understanding audience – as a document for the public to understand and engage with the issues it needs to avoid jargon and simply ‘internal’ statements and language.
Making sense of the numbers: Use data wisely and don’t overwhelm. Can it be expressed graphically with appropriate context.
Include stories: We know that stories are an incredibly powerful way of conveying messages – what are the experiences, stories and perspective which would support your statement?
Public engagement: Invite patients and the public to ‘road test’ your statement: does it make sense to them? What’s not clear and needs to be clarified? What would they find helpful to include in the document?
Engaging your audience and sharing your
Annual Quality Statement

6. Annual Quality Statement: Lessons learned (3)
Brevity is best: Keep it short – the challenge of writing less to convey more.
Chunk the content: Presenting the content in manageable amounts.
Creating useable content to increase engagement: Website news items, video, blogs, social media updates.
I WRITE like it’s
WAR & PEACE
and EDIT like it’s
TWITTER
Brevity is best – The shortest presentation often takes the longest time to prepare because of the thought needed of what to include and leave out. The shorter the piece the more likely it is individuals will engage with it.
Chunk the content – The challenge of not thinking in chapters – but instead stories, or a data graphic, or a perspective that you can use as a standalone item or use to draw individual’s into the statement.
Creating useable content – Can you encourage someone in your organisation to blog about your statement, perhaps create a video that outlines key material, or provide facts and statistics that individuals can tweet.
Engaging your audience and sharing your
Annual Quality Statement

7. Over to you
Spend 10 minutes to reflect on the production of your first Annual Quality Statement.
What will you do differently this year as you start work on it?
Engaging your audience and sharing your
Annual Quality Statement

8. Your Annual Quality Statement – a living document(1)
Publish on website.
Use your social media channels.
Generate press around the statement linked to a patient story and third party endorsement.
Work with stakeholder groups to increase engagement.
Ask for feedback and reflect this back.
Publish on website: The beginning the not the end. Extracts from the statement each month? Use social media channels to share more widely.
Stakeholder groups: Ask your local Community Health Council, to comment and champion the report to create wider engagement.
Feedback: Create a conversation around the statement – what do people think. comments and post them to a web page.
Engaging your audience and sharing your
Annual Quality Statement

9. Your Annual Quality Statement – a living document (2)
Reflect on statement at executive meetings.
Share as part of staff induction.
Include regular links ‘chunked’ content in internal communications.
Link with other major reports the organisation is required to publish.
Use as basis for AGM.
Engaging your audience and sharing your
Annual Quality Statement

10. Over to you
Spend 10 minutes reflecting on what you could do to increase the profile of your Annual Quality Statement this year?
Engaging your audience and sharing your
Annual Quality Statement

11. 1000 Lives Improvement ... Here to help
NHS Wales Communications Study Days
Engaging your audience and sharing your
Annual Quality Statement

12. NHS Wales Comms Study Day - Tuesday 25 March 2014
The press release is dead!
Creating useable content.
Sessions on photography, video, infographics, social media writing, scheduling and planning.
Bring a ‘non-Comms’ colleague!
Engaging your audience and sharing your
Annual Quality Statement