1. The Key to Successful International Entrepreneurship
The Key to Successful International Entrepreneurship
Masaryk's business academy Jičín
CZECH REPUBLIC
Iveta Hejtmanová, Jakub Šoltys

2. CONSULTOUR
TRAVEL AGENCY

3. General information Started in 1995 Focuses on tours to Italy
Summer and winter tours

4. General information Own exchange office
Accommodation in hotels, apartmans or camps is included in offers
Built hotel „Hotel u Krále“ (

5. Annualy publishes summer and winter electronic and printed catalogue.
Logo and web, catalogue
Annualy publishes summer and winter electronic and printed catalogue.

6. Legal form and manager Limited company
Owner and manager of travel agency is Tomáš Král
Basic capital is CZK (about EUR)

7. Services of travel agency
Skiing in Italy
Stays at the sea
Euroweekends
Lake Lago di Garda

8. Scopes of business Travel agency Exchange office
Accommodation (Hotel u Krále)

9. Foreign cooperation About 1000 agencies In Cz
About 100 agencies in Slovakia
Cooperation with travel agencies worldwide (China, USA, Germany, Britain, Spain, etc.)

10. SWOT analysis STRENGHTS 20 years of experience Knowledge of Italy
Organized website
Nice processing of a catalogs

11. SWOT analysis WEAKNESSES Bad personnel selection Bad coveerage in SVK
Bad usage of social media

12. SWOT analysis OPPORTUNITIES Growing demand for skiing holidays
Higher interest of active holidays
Good economy in Czech republic

13. SWOT analysis THREATS Change in exchange rate CZK
Travelling without services of travel agency

14. Analysis of the product Hotel Moderno****
Favourite destination Lago di Garda
200 m from the lake
Beautiful garden
Parking lot
Pool
Restaurant

15. Thanks for your attention