1. Access Taxicab Decal TPAC Meeting May 11, 2017
Good Morning TPAC Members.
I am here with Josh Southwick, our Marketing Coordinator to present to you Access new Taxicab Decal.

2. Current Taxi Decal Design
To give TPAC some context, what you see before you is Access current Taxicab Decal
I am not sure when this decal was designed or implemented but as you can see there is a silhouette of what looks like cutaway van, with the downtown L.A, skyline as the background.
Looks a little busy
This was designed to separate the service Access Paratransit from the agency Access Services.

3. The existing taxicab decal is affixed on hundreds of taxis that pick/drop off customers through the County.

4. Why we feel there should be change
The current design falls short in these areas:
> Lacks visibility
> Poor contrast
> Does not utilize the current Access brand
> Current decal not visible when taxi is coming toward a rider
> Serial numbers will ensure taxis are authorized Access vehicles
We implemented the change for a couple of reasons:
It lacks visibility. Part of this has to do with the decal looking busy
It lacks contrast on certain taxicab that have similar color scheme
It is not consistent with the Access brand
Some riders cannot see the decal when the vehicle approaches
We would like to put serial numbers on the decals

5. This is the new design that we will be rolling out.

6. The new Access Taxi Decal design
> Simplified design
> More recognizable from a distance
> Only two colors for an easy read
> Utilizing the current Access brand and our extensive color pallet
The new Decal is
Simple and Easy to see
There is better contrast so more recognizable from a distance
We are using two colors
Consistent with the Access Brand.
So with that, I will turn it over to Josh on how the Decal came about.

7. How the single A came about?
The Decal came from the Access brand which was adopted in 2009

8. These are pictures of taxicabs with the

10. Taxicab without the decal

11. Taxicab with Decal

15. Next Project - Vehicle Beacon