1. Non Food Category
Good afternoon - My name is Tony Picou, VP of Client Services for Advantage Sales. Mr. David Morgan, Category Sales Development Manager for Nestle Purina Pet Care and I will be facilitating the Non Food breakout session.
Over the next hour your Non Food Category Managers will share their strategic direction and exciting ideas to grow the business. A pad and pen have been placed on each chair for you to use during this break out session and the rest of the conference. Thank you to David and Nestle Purina Pet Care for supplying these.
A couple of top line points:
In FY 2013 DeCA sales were just short of $5.9B. Of that Non Food sales contributed approximately…… 23.3%
Sales trends in the major categories do not necessarily mirror what we see outside the gate
However, we are beginning to see some categories turn around and todays breakout sessions will bring us all up to date on how we can continue to partner with DeCA to ensure the sales trends keep moving in the right direction while providing this much needed and deserved benefit to our military community worldwide.
At this time I will pass to Dave.
NEXT SLIDE

2. Meet Your Category Managers
Size of the Prize
$845M!
Laundry & Paper - $277M Beauty Care - $172M
Rena Dial Charlie Dowlen
Baby & Health Care - $169M Pet & Household - $227M
LaRue Smith Vacant
Dave-
The new direction DeCA has taken as it relates to structure of the buying units is now almost completed….
And now to introduce our distinguished Non Food Category Management panel and guests:
In the Laundry and Paper Category Ms Rena Dial is your Category Manager, assisting her as Merchandising Specialist is Ms Linda Callery(stand)
Your Beauty Care Category Manager is Mr Charlie Dowlen and assisting as Merchandising Specialist is Ms Janet Berry(stand)
Baby and Health Care Category is Managed by Mr LaRue Smith while Mr Andy Beres(stand)assists as Merchandising Specialist.
Pet & Household is currently being managed by Mr Smith as well
What you see here is 52 weeks ending March 29.

3. Overview – Sales Growth Through:
Product
Placement
Price
Promotion
Questions & Answers
Dave
So….The session will be broken down by looking at Category Management through 4 Pillars:
Product, Placement, Price and Promotions – We ask that you use the note pads provided to jot down any questions you may have and we will field them at the end of the breakout session. If you would rather ask a question anonymously then feel free to text it to and we will read them off at the end.
Our intention is that during the next 50 minutes many if not all of your questions or concerns will be answered by our panel.
To ensure all panelists have adequate time to share their specific topics we ask that you use your note pads to jot down any questions and hold them until the end of the session. If you would rather text your question please send it to
So let’s get going!
Our first speaker will be Mr. LaRue Smith on the topic of Product
Next Slide

4. Product: Mr. Smith
Category Review
Innovation
Appointments

5. Placement: Ms. Dial
POG Test Sets
Official POG
Execution Expectations

6. Price: Mr. Dowlen
Pricing Strategy
Patron Savings
Coupons

7. Seasonality/Theme Events/Solution Oriented
Promotions: Mr. Dowlen
Pricing
Performance
Seasonality/Theme Events/Solution Oriented
Shippers/MODS
Turn microphone back to Tony

8. Questions/Comments:
Let’s give our Category Managers a round of applause!
Before we take any questions we want you to be aware of the opportunity to sit with the category managers one on one, tomorrow morning between 9:00 and 9:50am. There is a sign up easel located at…..
So let’s see what has come in during the session.
We appreciate your attendance and participation in the Non Foods breakout session and look forward to finishing 2014 strong!
LETS GO RECAPTURE SALES TO ENSURE THE BENEFIT!
Coming together is a beginning; keeping together is progress; working together is success - Henry Ford