1. Human-Centered Design to promote civic engagement

2. Carly James Co-Founder, Co. C r e a t e
Harvard Graduate School of Design
Executive Designer
THINKPLACE | Kenya

3. Get Visual Who’s in the room? 1 min

4. Permissions of engagement
Be present, value time away from your day to day
Be challenged, try new things & ways of thinking
Be perplexed, confusion often comes before deep learning
Be optimistic, you can make a world that’s more human-centered
Trust the process | Embrace the pace
action-based learning process -- be present, hands-on, be ready to work
challenged -- really make these powerful mindshifts
perplexed -- get comfortable with ambiguity
optimistic - HCD is about bringing the end user into the design process itself, so rather than thinking about budget constraints or market constraints, we look at people’s personal experiences, drivers, motivations, needs FIRST & learn how to create something that’s tailor made social impact

5. Get Visual High five everyone in the room. 30 seconds

6. Get Visual Make everyone in the room happy. 30 seconds

7. Simple problems. Complex problems.
Known unknowns, clear path to solution.
Complex problems.
Unknown unknowns, not sure of solution.

8. Simple problems. Complex problems.
Known unknowns, clear path to solution.
Complex problems.
Unknown unknowns, not sure of solution.

9. Design provides a way to unlock creativity and tackle complexity, offering an alternative to mechanistic, linear thinking.
Gael Surgenor

10. What is design thinking?
Design thinking is a method for practical, creative resolution of problems and creation of solutions, with the intent of an improved future result.
Design Thinking is a human-focused, prototype-driven
process for innovation.
It is a form of solution-oriented thinking – starting with a goal (a better future situation) instead of solving a specific problem. By considering both present and future conditions and parameters of the problem, alternative solutions may be explored simultaneously.
Used for designing better products, services, policy, strategies, & experiences.
What is design thinking?

11. IDEO, Toolkit for Librarians (2015)
Iteration -- give ideas form, give them life and allow them to be scrutnized and analyzed by your peers
IDEO, Toolkit for Librarians (2015)

12. IDEO, Toolkit for Librarians (2015)

13. Design thinking as a tool for civic innovation
a bias toward action
places the community members at the center of the process
reduces the risk and the cost of failure
Whereas traditional methods or modes of civic engagement might focus on conversation, we all want to see change happen fast and effectively. Design thinking is a method that has a bias toward action -- it’s about thinking while making, while producing, while creating.
Transfers the ownership and the voice from YOU, the civic innovators, to the people who are closest to the challenges themselves. THEY are the experts, and this process places them front & center.

14. Case Study City of Barcelona
Rethinking procurement specs, detailed requests
Stifles innovation
Present a set of problems
City contracts of 60,000 Euros (small amount)
But that level of specificity stifles innovation, because it restrains the inventiveness of companies who might bid on the work. It also limits the pool of bidders to established companies familiar with the sort of solution the tender asks for.

15. Libraries into Learning Labs
Case Study
Libraries into Learning Labs
Libraries felt stifled - could not address problems
Empowering librarians to design their own solutions
Libraries not a one-way, passive knowledge space but a “lab” for idea generation, design
But that level of specificity stifles innovation, because it restrains the inventiveness of companies who might bid on the work. It also limits the pool of bidders to established companies familiar with the sort of solution the tender asks for.

17. Get comfortable with ambiguity.
Shift from analytical thinking to
non-linear, iterative thinking.

18. Build empathy with your user.
Get to know the behaviors & needs of
the people you are designing for.

19. Those closest to the problem understand
it best.
The voice of the end-user is the most important voice in this entire process.

20. Get comfortable with ambiguity.
Shift from analytical thinking to
non-linear, iterative thinking.

21. Each obstacle is an opportunity area.
Reconceptualize barriers & obstacles
as “design constraints.”

22. Your turn.

23. Our Design Challenge
How might we encourage youth to use music for civic engagement?
Service learning for students to become involved in the community
Civic engagement aimed at building community on campus and throughout the area
Radio programming that provides intellectual stimulation and enlightening entertainment
Life-long learning through credit and non-credit instruction for ages youth through +55
A variety of production experiences, ranging from musical comedy to innovative contemporary drama, that link to the larger campus curriculum and make a valuable contribution to the broader community discussion of vital ideas and issues.

24. Our client
Empowered youth who use music to make strong positive change in their lives, their communities, and the world

25. Theory of Change personal development music as an engine for
artistic development
civic engagement

26. songwriting
& perform-
ance
instrumental music
music technology

27. recording & prod-
uction
radio

28. community events
collaborations with local schools

29. Our Design Challenge
How might we encourage youth to use music for civic engagement?
Service learning for students to become involved in the community
Civic engagement aimed at building community on campus and throughout the area
Radio programming that provides intellectual stimulation and enlightening entertainment
Life-long learning through credit and non-credit instruction for ages youth through +55
A variety of production experiences, ranging from musical comedy to innovative contemporary drama, that link to the larger campus curriculum and make a valuable contribution to the broader community discussion of vital ideas and issues.

30. What could a solution look like?
System or Program
Service
Product
(digital, physical)

31. INSPIRATION

32. IDEO, Toolkit for Librarians (2015)

33. INSPIRATION

34. Your Turn! Let’s understand the opportunity area

35. Q&A with panel Remember to ask “why” & “how” questions

36. What insights did you find?
Identify three unique aspects of one of the panelists’ Zumix experience.
______
Identify three of the panelists’ needs.
______

37. IDEATION

38. IDEO, Toolkit for Librarians (2015)

39. What does cluster mapping look like?
IDEATION
What does cluster mapping look like?

40. Let’s ideate. Make your ideas real. Visual representations are best!

41. ITERATION

42. IDEO, Toolkit for Librarians (2015)

45. What does cluster mapping look like?

46. Test with the Zumix crew.
Make changes on the spot.
Be open & honest.
Ask questions.

47. Rotate. Make changes on the spot. Be open & honest. Ask questions.

48. Recap What just happened?

49. Feedback & Reflection What’ve we done this past hour?
How could you apply it to your interests in civic engagement?
What relation does design thinking have to social impact?

50. Thank you! http://goo.gl/forms/vVKtJR9FnxwwM8Io2

51. Carly James Co-Founder, Co. C r e a t e
Harvard Graduate School of Design
Executive Designer
THINKPLACE | Kenya