1. The Best Burger Within 5 Miles of the University of North Texas
A Feasibility Report

2. Overview Audience? Problem? UNT Students living on campus
New students to Denton, Texas, and the U.S. do not know what other dining options are available for a single patty burger, outside of campus dining halls.

3. Overview
We tested six different drive thru burger locations in a 5 mile radius:
McDonalds
Whataburger
Burger King
Wendy’s
Sonic
Jack in the Box

4. Overview We used four criteria: Major Criteria Minor Criteria
Speed of service
Number of toppings
Price
Overall taste
Minor Criteria
With or without cheese

5. Overview Used two forms of research to gather information
Field Research
Online Research

6. Methods Speed of Service
Field Researcher went to each establishment and timed the location on the delivery of a single patty burger

7. Methods Number of toppings
While at each restaurant, our Field Researcher gathered information on the number of toppings were available
After receiving the research our Online Researcher verified the toppings online

8. Methods
Price
Our Field Researcher gathered information on the price of a single patty burger and the cost for all additional toppings available
After receiving the data, our Online Researched went online to verify pricing

9. Methods
Overall taste
Overall taste was evaluated using an online survey via Facebook. We polled current UNT students living on campus to give us their preference on which location they prefer dining at based on taste.

10. Methods With or without cheese
Cheese on a burger is a personal preference
Our Field Researcher, while at each restaurant found out which burger locations offered cheese standard on their single patty burgers and which offered it for an additional charge.

11. Results

12. Results

13. Results

14. Results

15. Results

16. Conclusions McDonalds (McDouble)
American cheese, pickles, onions, ketchup mustard, on a toasted bun
Price - $1.00
Total wait time: 48 Seconds
Cheese standard
Ranked last in taste survey

17. Conclusions Wendy’s (Jr. Cheeseburger)
American cheese, mayonnaise, ketchup, mustard, honey mustard sauce, pickles, red onion, lettuce, tomato, and a sandwich bun
Price - $.99
Total wait time: 1 minute and 50 seconds
Cheese not standard
Placed second in taste survey

18. Conclusions Whataburger (Jr. Burger)
Small white bun, diced onions, mustard, pickles, and special seasoning. Extras include: Cheese, grilled onions, substituting white bun for Texas toast, bacon, shredded cheddar cheese, wheat bun, grilled jalapenos, and honey barbecue sauce
Price - $1.00, add any item for $.39 more
Total wait time: 3 minutes and 4 seconds
Cheese not standard
Ranked highest in taste survey

19. Conclusions Sonic (Jr. Burger)
Crinkle cut pickles, chopped onions, fresh shredded lettuce, ripe tomatoes, seasoned bun. 100% whole beef patty with a choice of mayo, ketchup, and mustard
Price - $1.00, add cheese for $.39 more
Total wait time: 6 minutes
Cheese not standard
Ranked last in the taste survey

20. Conclusions Jack in the Box (Hamburger Deluxe)
American cheese, Swiss style cheeses, mayo- onion sauce, ketchup, and a sesame seed bun
Price - $1.29
Total wait time: 2 minutes and 48 Seconds
Cheese not standard
Placed fourth in taste survey

21. Conclusions Burger King (Single Burger)
Sesame seed bun, American cheese, pickles, ketchup, mustard. Additional choices include mayo, lettuce, tomato, onion, bacon, crispy onions, cheddar/Swiss/pepper jack cheese slices
Price - $1.00, add any item for $.39 more
Total wait time: 4 minutes and 44 seconds
Cheese not standard
Placed third in taste survey

22. Recommendations Our Final Ranking Wendy’s Whataburger McDonald’s
Burger King
Sonic
Jack in the Box

23. Recommendations Our Recommendation is: Wendy’s
Cheapest burger
Second in tasting survey
Second in speed of service
Whataburger was a close second, but lost due to slower service.