1. Indian Dairy Sector Opportunities & Challenges
An overview by Dr. Chandrakiran N. Sant
Dairy Advisor ( India )

2. India Statistics …
Number 1 in milk production, targeting production MMT by 2020.
Majority of world-famous brands wanting to enter.
Good milk processing facilities
Fastest growing Economy, to be 3rd by 2030
‘Amul’ the taste of India ; globally available
Multinational Brands like Schreiber Dynamix , Nestle, GSK, Heinz, Cadbury, Danone, Levers, Abbott are in the fray.
Expansion of Lactialis is encouraging the business parameters
FDI is also visible in this business segment.

3. Indian Dairy Industry An oldest business India Largest milk producer
Present milk production 155 MMT
Year to year growth 3-4% only.
Projection 2020 : 200 MMT
Consumption increasing more than 6% per year
Processing : only about 40% of total milk ; WHY?

4. Opportunities on the rise in the Indian Dairy sector
Large demands of milk and milk products
Growing demands for healthy ( A2) , chemical free and organic milk
High purchasing power of the customer
Large dairies are feeling the need to invest in backward integration
Large corporates are looking for developing large herd farms
Increasing awareness about benefits of cows milk
Large opportunities in carbon credits and development of non conventional environment friendly sources of energy through dairying

5. Challenges in Indian Dairy sector
Farming …
Below average breed, feed and farm management.
Mechanization and automation is challenging
Average herd size is small
Average yield is low
Enough resources in backward integration are not deployed
Application of computer based technology is a luxury.
Price
Language
Maintenance
Dairy farming done by Marginal farmers with average herd size of 3-5.

6. Challenges cont.…. Availability of green fodder / Global warming
Maintaining unproductive and low quality animals
Extension services for dairying ?
Appropriate distribution and pricing policy for milk
Lack of common services : milking, AI, silage, hydroponics, bio gas, Clean Milk Production, Preventive health and nutrition
No on hand Training on Farm/ Institute

7. Realistic Challenges Indian Dairy sector
No Single Point information.
Does not help.
Job involves a different mindset : 24 X 7 job
Production areas highly scattered.
Extension education programs by Cooperatives leave lot to be desired.
Religious sentiments ; male calves ?
Cow slaughter in banned in most states.

8. Scope in Indian Dairy sector cont.
Any input / technology / Service parameter which can :-
Improve the Milk Productivity ( most primary target)
Deploy resources for improving
Feeding : balanced feeding for optimized Productivity
Breeding .
Management : Scientific ways & means to manage.
Improve Calf Rearing
Companies focusing on farmers need thro’ their equipment or services.

9. Scope Indian Dairy sector
Big milk processing houses should encourage farmers to opt for organic growth in farms. ( More output from same animals )
Companies focusing on farmers need thro’ their equipment or services.
Efforts to improve quality of milk : low SCC / nil residual effect of pesticides & antibiotics
Preventive Health Management.

10. Dairy Management Advisor
Thank You
Dr. Chandrakiran N. Sant
Dairy Management Advisor