1. August 2013 Goal: Promote the importance
of immunizations across the lifespan •
Communication Toolkit-in-Progress
June 27, 2013

2. August 2013 Communication Toolkit www.nphic.org/niam Off to College
Back to School
August 11-17
August 18-24
Not Just
for Kids
A Healthy Start
August 25-31
Web Resources
NPHIC National Public Health Information Coalition
CDC National Center for Immunization & Respiratory Diseases

3. August 2013 Communication Toolkit 2013 A Healthy Start Babies/Moms
Key Messages – EXAMPLE: Vaccines give parents the safe, proven power to protect their children against 14 serious diseases before they turn 2 years old.
News Release/Drop-In Article – EXAMPLE: Reasons to Vaccinate – Op/Ed: I am dedicated to increasing our state’s childhood immunization rates, which have dropped below …
Social Media Messages – EXAMPLE: Is your baby’s next well visit coming up? Learn tips for making shots less stressful: (LINK to CDC’s tips or your own web resources.)
Strategies – List of ideas, from lower effort to higher effort. EXAMPLE: News conference at vaccine clinic.
Supporting Resources – EXAMPLE: The Journey of Your Child’s Vaccine Infographic (CDC)
A Healthy Start
Babies/Moms
Web Resources

4. www.nphic.org/niam Banner Image All Ages NIAM Partners
Can be overarching NIAM banner or banner for specific week.
August 2013: National Immunization Awareness Month
Immunizations are one of the top 10 public health accomplishments of the 20th Century.
While vaccines have greatly reduced the incidence of many serious infectious diseases, immunization rates for some diseases are not meeting national public health goals.
And not everyone realizes that vaccination
aren’t just for children – they are needed
to stay safe and healthy throughout your lifetime.
Image
All Ages
Tagline TBD
The Communication Toolkit: Vaccinate for Life
This toolkit is designed to help you communicate the importance of immunizations during the month – and throughout the year.
Here are key facts and messages (including social media messages), sample news releases and articles, suggested events and strategies.
It is structured to feature a different population each week:
Possibly NIAM partner logos?
Use the toolkit to design your own promotions. Mix and match, copy or adapt the contents to fit the particular news and issues of your own state, territory, county, city or town.
Get the Full Toolkit More Web Resources

5. www.nphic.org/niam/healthystart Banner NIAM Partners
- OR - Banner for Healthy Start
A Healthy Start: Babies and Moms
Vaccines give parents the safe, proven
power to protect their children against
14 serious diseases before they turn
2 years old. Every dose of vaccine is
important because they are all needed
to protect against infectious diseases
that can be life-threatening for infants
and very young children.
Pregnancy is a great time to plan for your child’s vaccinations –
and to make sure you have all the vaccines you need to convey protection to your baby during her first few months of life.
The Communication Toolkit: Vaccinate for Life!
This toolkit is designed to help you communicate the importance of immunizations during the month and throughout the year.
Here are key facts and messages (including social media messages), sample news releases and articles, suggested events and strategies.
It is structured to feature a different population each week:
Tag line TBD
Use the toolkit to design your own promotions during the month – and throughout the year. Mix and match, copy or adapt the contents to fit the particular news and issues of your own state, territory, county, city or town.
LINK to Easy-to-Read Childhood Vaccination Schedule (CDC)
Get the Full Toolkit More Web Resources

6. www.nphic.org/niam/children Banner NIAM Partners
- OR - Banner for Back to School
Back to School: Children and Teens
New clothes and notebooks
are not the only things children
and teens need to get ready
for the new school year.
To stay healthy, school-age kids
also need to be up to date on
their vaccines, both to protect
themselves and to help keep illness from spreading to siblings, friends and the grown-ups around them. The more people in a community are fully immunized, the less likely a disease – like whooping cough – can take hold and cause widespread outbreaks.
The Communication Toolkit: Vaccinate for Life!
Tag line TBD
This toolkit is designed to help you communicate the importance of immunizations during the month and throughout the year.
Here are key facts and messages (including social media messages), sample news releases and articles, suggested events and strategies
It is structured to feature a different population each week:
Use the toolkit to design your own promotions. Mix and match, copy or adapt the contents to fit the particular news and issues of your own state, territory, county, city or town.
LINK to Easy-to-Read Childhood Vaccine Schedule (CDC)
Get the Toolkit More Web Resources

7. www.nphic.org/niam/college Banner NIAM Partners
- OR - Banner for Off to College
Off to College: Young Adults
Vaccines are not just for children.
Vaccines are needed throughout
your adult life as well to help you
stay healthy. Over time, immunity
from childhood diseases may wear
off and you may be at risk for new
and different diseases.
Getting ready for college means
making sure you are up to date on all doses of all recommended vaccines – both to protect yourself and to do your part to keep illness from spreading in your community.
The Communication Toolkit: Vaccinate for Life!
tag line TBD
This toolkit is designed to help you communicate the importance of immunizations during the month and throughout the year.
Here are key facts and messages (including social media messages), sample news releases and articles, suggested events and strategies.
It is structured to feature a different population each week:
Use the toolkit to design your own promotions. Mix and match, copy or adapt the contents to fit the particular news and issues of your own state, territory, county, city or town.
LINK to Easy-to-Read Adult Vaccination Schedule (CDC)
Get the Toolkit More Web Resources

8. www.nphic.org/niam/adults Banner NIAM Partners
Or - Banner for Not Just for Kids
Not Just for Kids: Adults
Many adults aren’t convinced they still
need protection against vaccine-preventable
diseases. But vaccines are not just for kids.
Even healthy adults can get seriously ill, and
can pass illness on to others. Immunizations
are especially important for older adults,
and for those with certain chronic conditions
such as asthma, COPD, diabetes or heart disease.
Some of the vaccines that adults need change as they grow older, and depend on one’s age, occupation, travel, risk factors and health status. But everyone age 6 and older should get a flu shot every year.
Tag line TBD
The Communication Toolkit: Vaccinate for Life!
This toolkit is designed to help you communicate the importance of immunizations during the month and throughout the year.
Here are key facts and messages (including social media messages), sample news releases and articles, suggested events and strategies.
It is structured to feature a different population each week:
Use the toolkit to design your own promotions. Mix and match, copy or adapt the contents to fit the particular news and issues of your own state, territory, county, city or town.
LINK to Easy-to-Read Adult Vaccine Schedule (CDC)
Get the Toolkit More Web Resources

9. www.nphic.org/niam/webresources Banner NIAM Partners
General NIAM Banner
Web Resources
images of buttons/banners and instructions for use.
Tag line TBD
The Communication Toolkit: Vaccinate for Life!
This toolkit is designed to help you communicate the importance of immunizations during the month and throughout the year.
Here are key facts and messages (including social media messages), sample news releases and articles, suggested events and strategies
It is structured to feature a different population each week:
Use the toolkit to design your own promotions. Mix and match, copy or adapt the contents to fit the particular news and issues of your own state, territory, county, city or town.
Get the Full Toolkit