1. District Cub Recruiting Training
WELCOME
District Cub Recruiting Training
Fall 2017

2. Tonight’s Agenda Introductions / Welcome
(Sometimes – District Profile)
Growing Your Pack
Planning for a Good Joining
Option: Online Applications
Executing a Good Joining Season
Some Materials to Help You
Q&A

3. Growing your Pack The Purpose of Join Scouting Night
Explain the Cub Scout program and it’s organization. Be clear about what Scouting is about and what Scouting is NOT about.
Tigers and Lions are different -- so explain the programs.
Scouting teaches life-long values: love of country, service to the community, appreciation of the outdoors and the adventure of trying new things
Recruit parents to lead new dens, serve on leadership committees or volunteer for one activity.
Demonstrate the adventure ahead by having a schedule ready to hand out.
Encourage parent to parent contact.

4. Joining is not just an event, it’s a process !
1. It’s an organized marketing process designed to recruit new cubs and volunteers within your unit.
2. As with any marketing event, you have to reach your target audience across many channels
- You also have to target your marketing with a least methods of reaching new families.
3. Hold a good Joining Night and get parents to fill out applications on the spot.
4. You have to follow through and “close the deal”

5. Planning for a successful Joining: Marketing Outreach
Your target audience should get 4-5 “touches” from you leading up to JSN. Here are a few examples:
1 – Flyer/brochure mailed to potential cub introducing the Pack and inviting them to JSN
2 – Information about the Pack and the JSN through the school list serv & neighborhood/community list serv.
3 - Booth at your school’s community event and/or meeting. Also take names, s and phone numbers of interested parents.
4 – Setting up an information table at your chartering organization.
5 – parents before JSN reminding them of time and place.
6 – Encourage parent to parent contact for new recruits.
7 – Place information about Pack in school list serv.
8 – Ask key businesses to put up a couple of signs about JSN about 1 week prior. (family restaurants, sport store, toy store)
9 – Yard signs with contact information in high visibility location
10 - For those parents who expressed interest about JSN but did not show up, a phone call or after the event asking if they are still interested.
Get information out and follow up

6. Flyers – Paper
Paper
NCAC will provide copying service. Give enough lead time.
Your design?
or NCAC’s (fillable) 

7. Flyers - Electronic What does your school use now? PTA lists?
Can you get announcement, or place “ad” ?
PTA lists?
Community lists?
Chartered org.?
In some school systems – Peachjar
Contact your District Profesional
Social Media
Facebook ad

8. Boy Talks
Pitch directly to groups of boys ex. at schools, chartered orgs, fairs
Private schools Virginia public schools Prince George’s public schools southern Maryland public schools chartered organizations

9. Option: Online Application
New from BSA: Online Applications
For NEW Youth & Adults – incl. Lions
Option for parent to pay BSA registration fee & Boys’ Life fee directly to BSA
KEY: Cubmaster & Committee Chair must be currently BSA-registered in correct position
Learn the system before school starts

10. Online Application Reference
BSA’s Unit Guide:
Online Registration Unit Guidebook (BSA)
NCAC’s Training PowerPoint:

11. Holding a Good Joining Night
You already know why it’s great or you wouldn’t be here. Now it’s time to tell everyone else.
Arrive Early
Set-up the room
Have a information on a welcome/sign-in table
Have your registrar ready with applications and pens
Hand out scouting brochure, schedule, applications and pens
Have parent volunteer jobs ready for sign ups.
Welcome and then separate the potential cubs from their parents.
Ask Boy Scouts to lead program for potential Cubs
While Cubs are involved with Boy Scouts, talk with parents.
Plan for about one hour
Pack leaders hold presentation/discussion with parents
For Tigers, important to get parents to step up to become new den leaders. Get an individual or group talking about Scouts to find your leader.
Get the applications and if possible, dues check that evening!
Stress that Cub Scouts requires parental involvement – this is not babysitting, drop off service or child care.
Don’t be afraid to ask for help.

12. What to do after your AWESOME Join Scout Night
TURN IN
Your New Applications
ASAP!
(Make your DE Happy)
Why is
this so important to your unit and the scout?

13. Course of Action Meet with your Committee and set a date for your JSN.
Now: Obtain electronic copy of school list serv. Get a parent to be coordinator for each school
Send out “Save the Date” to potential Cubs introducing JSN
Drop off flyers/brochure to be put in children’s take home packets
Participate in community program or a school event - Get contact info of interested cubs
Monday before JSN: reminder flyer to potential families.
Night Before JSN: Call/ interested parents as a reminder.
After JSN: Call/ interested parents who did not show at JSN.

14. Joining Night Resources
Yard Signs
NCAC Joining Night planning guide online: 2016 edition:
Adult Applications
Youth Applications
Parent Guides
Sign-in sheet
Registration Form
Posters available on request
Boys Life mini-mags
Stickers

15. Fall 2017 – Rocket into Scouting
Free Rocket kit to ALL new youth members by Oct. 31
Given to Unit at application turn-in
Launch events:
Districts & field areas encouraged
NCAC’s at Camp Snyder = Sat., Nov. 4
Rocket engines & parts purchase
Others may buy rocket kit on-site
NEW 2017 – Pack may buy launch kits from NCAC

16. District Membership Chair, or
Q & A
District Contact Information:
District Membership Chair, or
District Professional (List online:

17. In Summary… Most importantly – you’ll have fun.
Cub Scouting is a great experience for elementary school-aged boys and their families.
Cub Scouting, dollar for dollar, has quickly become more cost effective than most anything out there anymore
NCAC is well-respected, organizationally strong and financially sound council.
Most importantly – you’ll have fun.
Join Scout Night materials provided by your contributions through
Family Friends of Scouting.