1. How we made US$250,000 in our first 12 months on line
Andrew and Daryl Grant

2. Who would like to learn a system that can make you thousands of dollars while you sleep?

3. In the next 90 minutes we’ll show you the exact system we used to make US$250,000 in our first 12 months online

4. This system takes us only about an hour a day to maintain.

5. The exciting news is
it’s primarily
PASSIVE INCOME

6. Passive income means we’re not exchanging dollars for hours

7. We’d tried lots of ways to make passive income:
Property
Foreign exchange trading
Share trading

8. Questions?
Notes?

9. Here’s what we achieved financially in our first 12 months online…

10. Most days we wake up to find an extra US$500 or so in the bank…

11. In the first 2 weeks of this year (while most people were still on holidays) we made US$7970

13. and the lifestyle’s OK too…

14. We also get to spend more time with the kids…

15. Here’s the first thing we did differently...

16. We overcame the overwhelm by applying 80/20 decision-making tools to decide where to start

17. We sell information products (ebooks) on line
For example:

18. The basic steps are… Identify a potential market niche
Test the niche to see if it will be profitable
Develop the product
Write the sales letter
Build the website, with a process to collect the money
Monitor and fine tune

19. Step 1 – Identify a market niche
You want a niche with enough traffic, hungry crowd, low advertising costs
You don’t have to know anything about the product (in fact it’s often better if you don’t)
Look for traffic volume using or
Search on Google for competition using a Google search, or Competition Spy

20. Research the topic using pixelfast…

22. Or research the topic using keyworddiscovery…

24. Check for competition using a Google search…

26. Or check for competition using Competition Spy…

30. Step 2 – Test for profitability
Put up a survey site
Advertise it using Google Adwords (use Keyword Finder and Keyword List Maker to identify more profitable key words)
Run it for three days
Measure the response rate and advertising cost
Look at what the customers are saying they want

31. Survey site example…

33. A great survey site is one which…
Gets 500 or more visitors a day
Costs no more than 10c a click for your Google Ads
Gets at least 5% of visitors to your site to leave feedback

34. Step 3 – Develop the product
Product must be downloadable – it can be text, audio, video, software, or a mix
Come up with a “twist”, eg our baby sleep product
Either:
Do it yourself, or
Get someone else to do it for you using

35. Step 4 – Write the sales letter
Either:
Write it yourself
Write it yourself using software (eg Killer Web Copywriter, Burpies by Brett)
Get someone else to write it (eg Pete Godfrey)

36. Step 5 – Build the website
Keep it to a basic one page sales letter with a great headline
Decide on the graphics
Sign up to Clickbank ( for payments
Include Google code to measure the conversion rate

40. Step 6 – Measure and fine-tune
Split-test the sales letter:
Conversion rate (aim for 1% or more)
Monitor the Google ad campaign:
Number of clicks (aim for 500 clicks per day)
Click through rate
Cost per click (aim for 10c per click)

41. How much does each site make?
To begin with, we aim for 500 clicks a day, 10c per click, 1% close rate, $30 product.
This gives 5 sales a day ($150 a day income) at a cost of $50.
Gross monthly income = $4,500 per site.
Once this is in place, build up volume and close rate, and reduce costs.

42. With some fine tuning, here’s what this site could make…
1,500 clicks a day, 10c per click, 1.1% close rate, US$35 product.
This gives you 16.5 sales a day. US$578 a day income at a cost of US$150.
Gross monthly income = US$17,325.
Note: Results will vary based on individual circumstances such as the niche and your marketing ability. These figures are for demonstration purposes only.

43. Once your ebook site is making money, you can apply more advanced strategies

44. Examples of Advanced Strategies
Sell back end products (CDs, DVDs)
Put a “forced continuity” (subscription) program in place
Deliver high end coaching
Sell other people’s products (via JV or affiliate programs)
Sell your ebook site
… etc, etc, etc …

45. What’s next for YOU?
Statistically, only 10% of you will go away and apply the information you’ve seen here.
Will you be part of the 10%? Or part of the 90%?
What is the critical thing that makes the difference?

46. The secret to success…
mental
physical
emotional

47. Here’s the second thing we did differently...

48. We identified and eliminated our SUBCONSCIOUS blockages to success

49. Our blockages to success with passive income
Beliefs that were holding us back:
Earning money requires hard work - if it’s too easy I feel guilty
Really good opportunities are scarce
I need to take things stepwise and build up knowledge and experience
Passive income is hard to generate
Direct mail stuff is “shonky”
This American stuff won’t work in Australia
My self-worth comes from consulting achievements

50. Before we could be successful with passive income we had to eliminate these blockages at a subconscious level

51. Here’s what we replaced them with…
New subconscious beliefs that led to success:
Money comes easily to me
Great opportunities are everywhere
I have more than enough knowledge and experience to act now
Passive income is easy to generate once you know how
Direct mail stuff is innovative
I have a world-wide market
My self-worth is innate – it doesn’t depend on what I achieve

52. Our success resources…
Mal Emery Mike Filsaime Brett McFall
Paul & Mary Blackburn
mental
physical
emotional
Alexei and Andrey (technical stuff) Pete Godfrey (sales letters)

53. Join our Program and we will show you in detail what we did to make US$250,000 Passive Income in our First 12 Months Online

54. Here’s what you get… Starter Pack 6 CD-Set
Weekly Eclasses for 6 months
Quick Start Guide
“How to Use the Pack” booklet
BONUS - 1 ticket to our “Building a millionaire mindset—how to identify and remove blockages to financial success” workshop
BONUS - 1 month subscription to the “Mental Money Magnet”
Total Value…$1,882

55. Here’s what’s in the Deluxe Pack
6 CD-Set
Weekly Eclasses for 12 months
Quick Start Guide
“How to Use the Pack” booklet
Introductory DVD
Transcripts of the 6 CD-Set
Camtasia Videos of our processes
4 hours of One-on-One Coaching
3 months subscription to the “Mental Money Magnet”

56. Plus $9,990 Worth of FREE GIFTS…
Software to help you write the sales letter
Critique of your sales letter by Pete Godfrey
Sales letter split-tested to maximise returns
Website (with all the functionality we use) built for you
DVDs of our 4 x 1-day workshops:
Building a millionaire mindset
Building an ebook business
Building a membership site business
80/20 planning and implementation
Two tickets to each of our 4 x 1-day workshops
Marketing software – Competition Spy, Keyword Finder, Keyword List Maker
Total Value…$12,930

57. Plus, put all the risk on us, with our 100%, no-weasel-clause, money-back guarantee
Join our program today and try it out for a full 30 days. If at the end of that time you’re not convinced that it’s value for money, for whatever reason, just ask and we’ll refund you immediately.
And you get to keep the two tickets to our 4 workshops (valued at $3,980) as our way of saying “sorry for wasting your time”.

58. Heather Traeger - Darwin

59. Tim Denford - Brisbane

60. Your price today

61. Your price today
Starter Deluxe pack pack
Value $1,882 $12,930

62. Your price today Price Today $995 $2,930 Starter Deluxe pack pack
Value $1,882 $12,930
Price Today $995 $2,930

63. Your price today Price Today $995 $2,930
Starter Deluxe pack pack
Value $1,882 $12,930
Price Today $995 $2,930
Or 7 x monthly payments of $475

64. Liz Noble - Sydney

65. Plus, put all the risk on us, with our 100%, no-weasel-clause, money-back guarantee
Join our program today and try it out for a full 30 days. If at the end of that time you’re not convinced that it’s value for money, for whatever reason, just ask and we’ll refund you immediately.
And you get to keep the two tickets to our 4 workshops (valued at $3,980) as our way of saying “sorry for wasting your time”.