1. Communication 101
Presenter’s Name(s)

2. Getting the Word Out
"Developing excellent communication skills is absolutely essential to effective leadership. The leader must be able to share knowledge and ideas to transmit a sense of urgency and enthusiasm to others. If a leader can't get a message across clearly and motivate others to act on it, then having a message doesn't even matter."
-Gilbert Amelio
President and CEO of National Semiconductor Corp.
CREATED BY CR VENTURING, 2016

3. Importance of Social Media
CREATED BY CR VENTURING, 2016

4. Facebook Three methods of targeting: Groups
Pros: Select members, get notifications
Cons: Can become overused, spam, requires good admins
Pages
Pros: Target audiences, view who sees what, control your feed, limit your notifications, multiple admins
Cons: Often posts do not show up in newsfeeds
Events
Pros: Everyone can see, gets notifications, personalize
Cons: New events need to be created frequently
CREATED BY CR VENTURING, 2016

5. Newsletters Great way to have an in-print version
Easy to send out via
Can target wide audiences by either mail or
Best for targeting parents and advisors
Some great free resources include Canva, Adobe (trial), and Venngage
CREATED BY CR VENTURING, 2016

6. Twitter Targets a different, younger audience Used for quick posting
Feed not based on popularity
Can follow and connect with the areas, councils, and Venturing Crews in your region
CREATED BY CR VENTURING, 2016

7. Instagram Utilizes photography Caption photos to explain
Favorite, hashtag, and share posts
Can follow and connect with other Venturing Crews, councils, areas, and regions.
CREATED BY CR VENTURING, 2016

8. Blogs and Websites Easy to share long posts
Post photos, videos, testimonials, and more
Share stories and adventures to get people interested
Serve as the central point for communication
Post links to Facebook, Twitter, and Instagram
Post relevant articles and resources
CREATED BY CR VENTURING, 2016

9. Google Drive Google Drive is a way to organize and share documents
Documents can be shared among large groups of individuals
Google Docs allow participants to follow along in real time
Great for:
Minutes during conference calls
Collaborating on group projects
Creating PowerPoints
Commenting on already created projects (i.e. president reviewing and commenting on a VP’s goals)
CREATED BY CR VENTURING, 2016

10. Google Drive
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11. Conference Calls
Helpful for councils with large geographical area, areas, and regions
Makes for no travel time
Easy for people to join/leave according to their schedule
Tools to make your call easier
Doodle Polls
Google Drive
Dropbox
Make sure to discuss call etiquette
CREATED BY CR VENTURING, 2016

12. CREATED BY CR VENTURING, 2016

13. Lists
Used to send out s across the board to participants and advisors
Can be made quickly and simply
Vertical Response or Mail Chimp
Other groups like yahoo groups can be helpful
Creating groups within your can make ing significantly easier as well
CREATED BY CR VENTURING, 2016

14. Peer to Peer Packets Tools to make your call easier
Online at Scouting.org/Venturing
The packets are 100% free
include posters, fast facts, and a few brochures
Can be customized to fit individual VOAs and Venturing Crews
Online Order Form
Can add a registration form
CREATED BY CR VENTURING, 2016

15. Marketing Your VOA
Participate in District and Council events (outside of Venturing)
Consider running events (camporee, etc)
Participate in community events
Parades
Clean-up days
Patriotic events (Veterans Day/Memorial Day)
Wear Venturing uniforms
Remember, you represent Venturing when in uniform!
Be ambassadors for this program
CREATED BY CR VENTURING, 2016

16. A Special Note Regarding Rosters
Crucial to keep your VOA roster up-to-date
All Crew Presidents sit on the Council VOA
Continually update roster to maintain accurate results
Crew terms do not always align with national terms
CREATED BY CR VENTURING, 2016

17. So, what is the best method to reach Venturers?
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18. All of Them! Utilize all resources!
No one tool will reach all Venturers
Make sure your word is getting out by your best means
Talk to local Venturers and get feedback on your efforts
Survey volunteers and youth alike (qualtrics or survey monkey)
Mold your communication to fit council needs - remember that every area will be different
CREATED BY CR VENTURING, 2016

19. Further Information Venturing.org/connect.html
Venturing.org/marketing-toolbox.html
facebook.com/BSAVenturing
<insert additional resources>
CREATED BY CR VENTURING, 2016

20. Questions? Presenter’s Name(s)
Contact Information