1. Michael A. Cotter Borough Manager 23 August 2017
Parking Revenue Usage
Michael A. Cotter
Borough Manager
23 August 2017

2. Outline Parking Management - Why
Parking Fund Sources and Uses of Revenue
Parking Revenue Transfer
Issues to Address

3. Why Parking Management?
Parking to Support Residential Demand
RPP Program
Parking to Drive Economic Development
Business Development
Event/Entertainment Management
Parking to Manage WCU and County operations
New St Garage (WCU)
Sharples St Garage (WCU)
Matlack St Garage (WCU)
Lot 6 (County)

4. Parking Enterprise Fund
Revenue ($6.286M)
Meter Parking ($1.57M)
Garage and Surface Lot Parking ($1.8M)
Daily and monthly leases
WCU Payments (Debt service) ($1.14M)
Enforcement ($1.2M)
Use of Revenue
$1.286M for Operations
$990K Salary and Benefits
$2.17M for Debt Service
$471K for Capital Improvements
$1.5M Transfer to General Fund

5. Parking Revenue Transfer
Parking Revenue Transfer to General Fund - Why?
Evolving Rationale Across Decades
Increase in Number and Scope of Events
Corresponding increase in need for police and public works employees
Borough Growth
Regional entertainment destination (26 liquor licenses)
Retail
Theatre
Hotel
Restaurants
BID/Economic Development support
Need to Re-Examine the Assumptions and Implement
Strategic and Tactical Solutions

6. Part of Future MPP Parking Pricing Discussions
Issues to Address
Parking Fund Related
Capital Improvements
Capital Reserves
MPP Implementation
Increased Capacity
TDM
Guidance Systems/Wayfinding
Electric Charging
Customer Experience
Apps
Pay Station
Enforcement
Part of Future MPP Parking Pricing Discussions
General Fund Related
Economic Development
Event and Entertainment Destination Management
Police and other first responders
Public Health
Town Center street sweeping, vector management, and refuse/recycling collection

7. Issues to Address Economic & Community Development
Reinvesting revenue in the community
Mitigate externalities
Reduce/eliminate subsidies
Improving economic competitiveness and vitality
BID Support
Economic Development Planning
Economic Development Management
Streetscape Improvements
Enhancing Walkability

8. Issues to Address Event and Entertainment Destination Management
Reduce impacts from the density of people and nighttime social activity.
Assure safety, enhance vibrancy and plan for people
Nightlife development and policy-setting
Police and other first responders
Public Health
Town Center street sweeping, vector management, and refuse/recycling collection
Event Safety

9. Next Steps Develop Consensus on Issues to Address
i.e. what General Fund services Parking Revenue should be supporting
Staff Development of Data
Level(s) of support
Staff Recommendation(s) to Council
e.g. Parking revenue should support X police officers compensation