1. NEW Enhanced Spade Bits

2. Enhanced Spade Bits Still 4X FASTER Now with IMPROVED DURABILITY
Blue Groove Point and Cutting Edge
Cutting edges “cut” (versus scrape) the wood 4X faster
Parabolic Scoop
Larger cutting area and more aggressive removal of wood chips
Still 4X FASTER Now with IMPROVED DURABILITY

3. Testing: Cutting Edge & Tip Durability
Torque Test
+45%
NEW IRWIN tip withstands 45% more torque
Bend Test
+60%
Bent 90 degrees
NEW IRWIN tip withstands 3X more force
Source: IRWIN Spade Bit Tip Torque and Bend Testing (6/26/2009)

4. 2ft+ 1.5ft <1ft Testing: Drop Test
Maximum Drop Height without tip Breakage
2ft+
NEW IRWIN bit withstands drop of 2ft +
1.5ft
Milwaukee bit withstands drop of 1.5ft
<1ft
New DeWalt bit does not withstand 1ft drop
Source: IRWIN Spade Bit Tip Drop Testing (6/26/2009)

5. Testing: Nail Encounters
# of Nail Encountered Holes before Bit Failure
(Direct Hit to 10D coated sinker ) 1 3 12
Although not designed for Nail Encounters NEW IRWIN bit withstands most hits before failure
Source: IRWIN Spade Bit Testing (2/18/2010)

6. Testing: Drilling Speed
average # of seconds to Drill 1 hole
Significantly improved DURABILITY. Still the FASTEST

7. IRWIN Spade Bit Evolution
1985
2004
2010
End User Requirements
Speed
Clean Hole
Durable Cutting Edge
End User Requirements
Speed
Clean Hole
Durable Cutting Edge
End User Requirements
Durable Cutting Edge
Speed
Clean Hole

8. Rolling Change Launch CARDED Bits
Current Blue Groove
NEW Blue Groove
Rolling Change Detail
4” Bits : began July
16” Bits : began May
6” Bits: began May
Sets: began May

9. Rolling Change Launch BULK Bits
Micro Groove Design
NEW Blue Groove
Rolling Change Detail
16” Bits : begins September
6” Bits: begins August
5% increase to List effective 11/1/2010 based on update to NEW Blue Groove

10. NEW 4 Piece BULK Value Packs

11. NEW 6 Piece Set with Storage Wallet
Set Includes: /4”, 7/8”, 15/16, 1”, & 1-1/8” short length bits

12. NEW 6 Piece Set Promo Counter Display
Set Includes: /8”, 1/2”, 5/8”, 3/4”, 7/8”, & 1” standard length bits