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Who are the current targets? (N.G.)

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Presentation on theme: "Who are the current targets? (N.G.)"— Presentation transcript:

1 Who are the current targets? (N.G.)
Teens and young adults (ages who are overpaying their bills) Low income Customers with high Text messaging usage Customers with high minute usage Customers with high internet usage

2 General interests of our target market (N.G.)

3 General interests of our target market (cont.) (N.G.)
Computers are being used on daily bases by 65% of teens, 96.5% of young adults, 59% adults Books are being read on daily bases by 30% of teens, 47% of young adults, 30% of adults Video games are being played on daily bases by 25% of teens, 75% of young adults, 53% of adults Full part time employment is being held by 25.6% of teens, 55% of young adults, 64.9^ of adults TV programs are being watched on daily bases by 67% of teens, 76% of young adults, 88.3% of adults Music is being listened on daily bases by 99% of teens, 96% of young adults, 48% of adults

4 Employment/Education status (vertical percentage) (N.G.)

5 Employment/Education status (vertical percentage) cont. (N.G.)
53.1% of females are employed and their index is 91, and only 3.60% of female are college students and their index is 111 66.30% of males are employed and their index is 113, and only 2.75% of males are college students and their index is 84 70.6% of people age are employed and their index is 121, and only 3.56% of teens age are college students and their index is 110 62.5% of people age are employed and their index is 107, and only 21.3% of people age are college students and their index is 656 75.4% of people age are employed and their index is 129 and only 5.42% of people age are college students and their index is 167

6 Attitudes Toward Media Horizontal % (N.G.)

7 Attitudes Toward Media Horizontal % (S.V.)
From 100% of females living in United States 59.9% with index 101 likes websites that protect their privacy, 56.2% with index 95 gets their news from internet, and 64.7% with index 109 finds TV advertisings interesting and useful From 100% of males living in United States 40.1% with index 98 likes websites that protect their privacy, 43.8% with index 107 gets their news from internet, and 35.3% with index 86 finds TV advertisings interesting and useful From 100% of people age living in United States 12.2% with index 120 likes websites that protect their privacy, 8.89% with index 97 gets their news from internet, and 9.76% with index 96 finds TV advertisings interesting and useful From 100% of people age living in United States 8.65% with index 111 likes websites that protect their privacy, 12.9% with index 166 gets their news from internet, and 10.3% with index 132finds TV advertisings interesting and useful From 100% of people age living in United States 19.9% with index 120 likes websites that protect their privacy, 26.6% with index 160 gets their news from internet, and 20.4% with index 123 finds TV advertisings interesting and useful

8 Interpretation based on age (N.G.)
6.65% of people ages are AT&T users 6.64% of people age 18 are AT&T users 40.7% of people age 19 are AT&T users 19.4% of people age 20 are AT&T users 16.2% of people age 21 are AT&T users 19% of people age are AT&T users, who make the 57.6% of the company’s users. 23.1% of Verizon users are age 10-17 .64% of Verizon users Are age 18 .20% of Verizon users are age 19 1.37% of Verizon users are age 20 .93% of Verizon users are age 21 56.4% of Verizon users are age who make 20.7% of people age

9 Interpretation based on brands (K.A.M)
19.4% of all women who took the survey use Blackberry 80.6% of all mate who took the survey are users of Blackberry .49% of all Blackberry users are white 1.76% of all Blackberry users are black 53.5% of all women who took the survey use Nokia 46.5% of al mate who took the survey are users of Nokia 15.72%of all Nokia users are white 12.0% of all Nokia users are Black

10 Interpretation by index (N.G.)

11 Interpretation by index (N.G.)
Demographics Sprint/Nextel (index) T-Mobile (index) US Cingular US Cellular $75,000-$99,000 162 109 124 65 $99,000-$150,000 191 84 147 14 Age 40-44 150 101 112 69 Age 45-49 107 92 111 180 Full-time workers 127 118 97 Part-time workers 91 141 95 104

12 Interpretation by index (G. D.)
For the income between $75,000-$99,000 Sprint/Nextel has an index of 162 and U.S. Cellular has an index of 65, both of significant importance. For the income between $99,000-$150,000 again Sprint, Nextel has an index of 191 and U.S, Cellular has it of 14 which is both high and low for their respective companies. For the age of household between U.S. Cellular stands out with an index of 180. Surprisingly for the age of 40-44, that company has relatively low index of 69 For 3 or more children between the age of 10-17, U.S. Cingular is the lowest with an index of 75 and T-Mobile skyrockets with an index of 166 For a full-time workers, Sprint/Nextel has an index of 127, compared to the 141 index that T-Mobile has for a par-time workers. If you are a single person never married, T-Mobile seems right for you with an index of 136 if you were looking for the best deals on phones, turn no other than to T-Mobile with an index of 123

13 What are the target cities of Metro PCS and why?? (N.G.)
New York Long Island White Plants Bridge Port Boston Metropolitan areas Worcester

14 How has the number of customers changed over time? (N.G.)
More then one million subscribers for the forth consecutive year Over 6.6 million subscribers in 2009 alone(23.71% more then in 2008) 215 million nationwide customers today

15 What are the needs and wants do to the needs of customers? (N.G.)
Wireless Phones Affordable (cheap) Local/ Long distance Talk Unlimited SMS Package MMS Package Data Package

16 How does the services provided by Metro PCS satisfy customers needs and wants? (N.G.)
Giving them flat low rate plans Providing them services that they need and want Including more unlimited services in their plans then customers actually need or use

17 How and when do the customers pay their bills? (N.G.)
All plans are prepaid Payments are done at Authorized Metro PCS Stores Western Union

18 How has the net income of Metro PCS changed over time? (N.G.)
$ million increase in 2009 which was 65.39% more then the growth of 2008 Increase of $3.5 billion in total revenue today which was 26.49% more then there revenue of 2008.

19 Who can become the potential target market? (N.G.)
People who are afraid of commitment and contracts Customers with friends and families living overseas Parents with more then one kids

20 How can they create new needs and wants for the target market (N.G.)
Creating new ads and catchphrases Creating new tools and applications that will make people’s need of phone use more frequent. Developing new phones Placing more towers for better reception. Creating parental control on phones

21 Demographics/lifestyles/geographies based on age (Simmons) (N.G.)
ELEMENTS AGE: 10-17 AGE:18 AGE: 19 AGE:20 AGE:21 AGE:21-49 AT&T SAMPLE (000) VERT% HORZ% INDEX BASE 158 2,343 6.65% 20.6% 124 1.10% *37 86.5 6.54% .40% 40 .08% **24 280 40.7% 1.56% 249 .25% 166 19.4% .93% 119 .15% **16 173 16.2% .96% 99 .16% 1,032 10,350 19.0% 57.6% 116 9.42% T-MOBILE 73 1,011 6.97% 8.90% 130 48% 165 12.5% 2.39% 199 **14 23.4 3.40% .34% 54 0.2% **17 66.4 7.75% .06% **20 231 21.7% 3.36% 346 .21% 561 4,333 7.95% 62.9% 127 3.94% VERISON 184 2,626 6.52% 23.1% 122 1.24% 128 9.71% .64% 53 .12% **15 39.0 5.67% .20% 30 .04% **29 274 32.0% 1.37% 176 187 17.5% 96 .17% 1,138 11,260 20,7% 56.4% 114 10.2% NEXTEL 106 1,067 5.19% 9.39% 97 .50% 189 14.3% 2.65% 220 **6 18.0 2.61% .02% **10 138 16.1% 1.93% 248 .13% **7 67.3 6.32% .94% 297 3,080 5.65% 43.2% 87 2.80%

22 Demographics/lifestyles/geographies based on gender and race (Simmons)
Demographics/lifestyles/geographies based on gender and race (Simmons) (K. A. M.) ELEMENTS FEMALE MALE RACE: WHITE BLACK PHONES BRANDS OWED: BLACKBERRY SAMPLE (000) VERT% HORZ% INDEX BASE **24 261 19.4% .24% 37 .12% 62 1,087 80.6% 1.06% 167 .51% 68 811 60.1% .49% 76 .38% **9 405 30.0% 1.76% 278 .19% PHONES BRANDS OWED: NOKIA 904 16,353 53.5% 14.9% 103 7.70% 645 14,187 46.5% 13.8% 96 6.68 1,313 25,439 83.3% 15.72% 106 12.0% 75 2,755 9.02% 83 1.30%

23 Demographics/lifestyles/geographies BASED ON INCOME (Simmons) (G. D.)
ELEMENTS LESS THAN $10,000 $10,000- $14,999 $15,000- $19,999 $20,000- $24,999 AT&T SAMPLE (000) VERT% HORZ% INDEX BASE *37 720 8.08% 4.01% 45 .66% **30 362 4.53% 2.01% 28 .33% *45 961 16.1% 5.35% 98 .88% 68 1,017 13.8% 5.66% 84 .93% T-MOBILE *34 420 4.71% 6.10% 75 .38% **12 211 2.65% 3.07% 42 .19% **17 86.2 1.43% 1.24% 23 .08% *47 414 5.62% 6.01% 90 VERISON **26 800 8.97% 4.00% 49 .73% *35 450 5.63% 2.25% 31 .41% **29 192 6.57% 1.96% 36 .36% *39 734 9.98% 3.68% 55 .67% NEXTEL *31 816 9.15% 11.4% 141 .74% **19 616 7.72% 8.64% 119 .56% **25 765 12.8% 10.7% 197 .70% 461 6.26% 6.45% 96 .42%

24 Sources (N.G.)


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