1. Who are the current targets? (N.G.)
Teens and young adults (ages who are overpaying their bills)
Low income
Customers with high Text messaging usage
Customers with high minute usage
Customers with high internet usage

2. General interests of our target market (N.G.)

3. General interests of our target market (cont.) (N.G.)
Computers are being used on daily bases by 65% of teens, 96.5% of young adults, 59% adults
Books are being read on daily bases by 30% of teens, 47% of young adults, 30% of adults
Video games are being played on daily bases by 25% of teens, 75% of young adults, 53% of adults
Full part time employment is being held by 25.6% of teens, 55% of young adults, 64.9^ of adults
TV programs are being watched on daily bases by 67% of teens, 76% of young adults, 88.3% of adults
Music is being listened on daily bases by 99% of teens, 96% of young adults, 48% of adults

4. Employment/Education status (vertical percentage) (N.G.)

5. Employment/Education status (vertical percentage) cont. (N.G.)
53.1% of females are employed and their index is 91, and only 3.60% of female are college students and their index is 111
66.30% of males are employed and their index is 113, and only 2.75% of males are college students and their index is 84
70.6% of people age are employed and their index is 121, and only 3.56% of teens age are college students and their index is 110
62.5% of people age are employed and their index is 107, and only 21.3% of people age are college students and their index is 656
75.4% of people age are employed and their index is 129 and only 5.42% of people age are college students and their index is 167

6. Attitudes Toward Media Horizontal % (N.G.)

7. Attitudes Toward Media Horizontal % (S.V.)
From 100% of females living in United States 59.9% with index 101 likes websites that protect their privacy, 56.2% with index 95 gets their news from internet, and 64.7% with index 109 finds TV advertisings interesting and useful
From 100% of males living in United States 40.1% with index 98 likes websites that protect their privacy, 43.8% with index 107 gets their news from internet, and 35.3% with index 86 finds TV advertisings interesting and useful
From 100% of people age living in United States 12.2% with index 120 likes websites that protect their privacy, 8.89% with index 97 gets their news from internet, and 9.76% with index 96 finds TV advertisings interesting and useful
From 100% of people age living in United States 8.65% with index 111 likes websites that protect their privacy, 12.9% with index 166 gets their news from internet, and 10.3% with index 132finds TV advertisings interesting and useful
From 100% of people age living in United States 19.9% with index 120 likes websites that protect their privacy, 26.6% with index 160 gets their news from internet, and 20.4% with index 123 finds TV advertisings interesting and useful

8. Interpretation based on age (N.G.)
6.65% of people ages are AT&T users
6.64% of people age 18 are AT&T users
40.7% of people age 19 are AT&T users
19.4% of people age 20 are AT&T users
16.2% of people age 21 are AT&T users
19% of people age are AT&T users, who make the 57.6% of the company’s users.
23.1% of Verizon users are age 10-17
.64% of Verizon users
Are age 18
.20% of Verizon users are age 19
1.37% of Verizon users are age 20
.93% of Verizon users are age 21
56.4% of Verizon users are age who make 20.7% of people age

9. Interpretation based on brands (K.A.M)
19.4% of all women who took the survey use Blackberry
80.6% of all mate who took the survey are users of Blackberry
.49% of all Blackberry users are white
1.76% of all Blackberry users are black
53.5% of all women who took the survey use Nokia
46.5% of al mate who took the survey are users of Nokia
15.72%of all Nokia users are white
12.0% of all Nokia users are Black

10. Interpretation by index (N.G.)

11. Interpretation by index (N.G.)
Demographics
Sprint/Nextel (index)
T-Mobile
(index)
US Cingular
US Cellular
$75,000-$99,000
162
109
124 65
$99,000-$150,000
191 84
147 14
Age 40-44
150
101
112 69
Age 45-49
107 92
111
180
Full-time workers
127
118 97
Part-time workers 91
141 95
104

12. Interpretation by index (G. D.)
For the income between $75,000-$99,000 Sprint/Nextel has an index of 162 and U.S. Cellular has an index of 65, both of significant importance. For the income between $99,000-$150,000 again Sprint, Nextel has an index of 191 and U.S, Cellular has it of 14 which is both high and low for their respective companies.
For the age of household between U.S. Cellular stands out with an index of 180. Surprisingly for the age of 40-44, that company has relatively low index of 69
For 3 or more children between the age of 10-17, U.S. Cingular is the lowest with an index of 75 and T-Mobile skyrockets with an index of 166
For a full-time workers, Sprint/Nextel has an index of 127, compared to the 141 index that T-Mobile has for a par-time workers.
If you are a single person never married, T-Mobile seems right for you with an index of 136
if you were looking for the best deals on phones, turn no other than to T-Mobile with an index of 123

13. What are the target cities of Metro PCS and why?? (N.G.)
New York
Long Island
White Plants
Bridge Port
Boston Metropolitan areas
Worcester

14. How has the number of customers changed over time? (N.G.)
More then one million subscribers for the forth consecutive year
Over 6.6 million subscribers in 2009 alone(23.71% more then in 2008)
215 million nationwide customers today

15. What are the needs and wants do to the needs of customers? (N.G.)
Wireless Phones
Affordable (cheap)
Local/ Long distance Talk
Unlimited
SMS Package
MMS Package
Data Package

16. How does the services provided by Metro PCS satisfy customers needs and wants? (N.G.)
Giving them flat low rate plans
Providing them services that they need and want
Including more unlimited services in their plans then customers actually need or use

17. How and when do the customers pay their bills? (N.G.)
All plans are prepaid
Payments are done at
Authorized Metro PCS Stores
Western Union

18. How has the net income of Metro PCS changed over time? (N.G.)
$ million increase in 2009 which was 65.39% more then the growth of 2008
Increase of $3.5 billion in total revenue today which was 26.49% more then there revenue of 2008.

19. Who can become the potential target market? (N.G.)
People who are afraid of commitment and contracts
Customers with friends and families living overseas
Parents with more then one kids

20. How can they create new needs and wants for the target market (N.G.)
Creating new ads and catchphrases
Creating new tools and applications that will make people’s need of phone use more frequent.
Developing new phones
Placing more towers for better reception.
Creating parental control on phones

21. Demographics/lifestyles/geographies based on age (Simmons) (N.G.)
ELEMENTS
AGE: 10-17
AGE:18
AGE: 19
AGE:20
AGE:21
AGE:21-49
AT&T
SAMPLE
(000)
VERT%
HORZ%
INDEX
BASE
158
2,343
6.65%
20.6%
124
1.10%
*37
86.5
6.54%
.40% 40
.08%
**24
280
40.7%
1.56%
249
.25%
166
19.4%
.93%
119
.15%
**16
173
16.2%
.96% 99
.16%
1,032
10,350
19.0%
57.6%
116
9.42%
T-MOBILE 73
1,011
6.97%
8.90%
130
48%
165
12.5%
2.39%
199
**14
23.4
3.40%
.34% 54
0.2%
**17
66.4
7.75%
.06%
**20
231
21.7%
3.36%
346
.21%
561
4,333
7.95%
62.9%
127
3.94%
VERISON
184
2,626
6.52%
23.1%
122
1.24%
128
9.71%
.64% 53
.12%
**15
39.0
5.67%
.20% 30
.04%
**29
274
32.0%
1.37%
176
187
17.5% 96
.17%
1,138
11,260
20,7%
56.4%
114
10.2%
NEXTEL
106
1,067
5.19%
9.39% 97
.50%
189
14.3%
2.65%
220
**6
18.0
2.61%
.02%
**10
138
16.1%
1.93%
248
.13%
**7
67.3
6.32%
.94%
297
3,080
5.65%
43.2% 87
2.80%

22. Demographics/lifestyles/geographies based on gender and race (Simmons)
Demographics/lifestyles/geographies based on gender and race (Simmons) (K. A. M.)
ELEMENTS
FEMALE
MALE
RACE:
WHITE
BLACK
PHONES BRANDS OWED: BLACKBERRY
SAMPLE
(000)
VERT%
HORZ%
INDEX
BASE
**24
261
19.4%
.24% 37
.12% 62
1,087
80.6%
1.06%
167
.51% 68
811
60.1%
.49% 76
.38%
**9
405
30.0%
1.76%
278
.19%
PHONES BRANDS OWED:
NOKIA
904
16,353
53.5%
14.9%
103
7.70%
645
14,187
46.5%
13.8% 96
6.68
1,313
25,439
83.3%
15.72%
106
12.0% 75
2,755
9.02% 83
1.30%

23. Demographics/lifestyles/geographies BASED ON INCOME (Simmons) (G. D.)
ELEMENTS
LESS THAN $10,000
$10,000- $14,999
$15,000- $19,999
$20,000- $24,999
AT&T
SAMPLE
(000)
VERT%
HORZ%
INDEX
BASE
*37
720
8.08%
4.01% 45
.66%
**30
362
4.53%
2.01% 28
.33%
*45
961
16.1%
5.35% 98
.88% 68
1,017
13.8%
5.66% 84
.93%
T-MOBILE
*34
420
4.71%
6.10% 75
.38%
**12
211
2.65%
3.07% 42
.19%
**17
86.2
1.43%
1.24% 23
.08%
*47
414
5.62%
6.01% 90
VERISON
**26
800
8.97%
4.00% 49
.73%
*35
450
5.63%
2.25% 31
.41%
**29
192
6.57%
1.96% 36
.36%
*39
734
9.98%
3.68% 55
.67%
NEXTEL
*31
816
9.15%
11.4%
141
.74%
**19
616
7.72%
8.64%
119
.56%
**25
765
12.8%
10.7%
197
.70%
461
6.26%
6.45% 96
.42%

24. Sources (N.G.)