1. Commercialization Training Program
Tchivoul Agro
Emboto
Peanut butter
Jules MALONGA BIBILA
facebook.com/TchivoulAgro
Tagline – an abbreviated version of your value proposition
The tagline needs to be the thread throughout this entire presentation – needs to appear in the talking points throughout.
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2. facebook.com/TchivoulAgro
The Team
Owner : Jules MALONGA: Msc in Engineering, Mandela Washington fellow 2016
1 Manager agricaltural background
1 Skilled technician
Seasonal laborers
Business Advisor: LMD & Associates, Audit &Accounting firm (Pointe-Noire, Congo)
Technical assistance: IRA Congo, CIRAD Cameroun
facebook.com/TchivoulAgro

3. facebook.com/TchivoulAgro
Farm of 4 hectares
Tchivoula, Pointe-Noire, Congo
Products: exotic fruits
Peanut & Maize
Peanut processing
facebook.com/TchivoulAgro

4. Commercialization Training Program
Problem
Poor hygienic conditions
diarrheal diseases: 4th cause of death in Congo, 8% (WHO)
Short shelf life
People don’t know aflatoxin
Throughout the entire presentation you must tie it back to the pain statement and the value proposition
facebook.com/TchivoulAgro
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5. Peanut from local farmers
Solution
Tchivoula Agro
Peanut from local farmers
Peanut from our farm
Emboto
Peanut butter
Processing
facebook.com/TchivoulAgro

6. Market landscape Importe d P. Butter Emboto Saka-saka
High
TASTE
SHELF LIFE
Importe d P. Butter
Homemade P. Butter
Outdoor market P. Butter
Emboto
Saka-saka
3 pieces
National meals eaten by people/month
facebook.com/TchivoulAgro

7. Target Customer Segments
Main: Restaurants, Outdoor markets, Supermarkets
Street restaurants
Payee: restaurant owner (or chef)?
Influencer: consumer
Criteria: taste
200+ feeding workers everyday
Door to door delivery
facebook.com/TchivoulAgro

8. facebook.com/TchivoulAgro
Product
Emboto
Energy, vitamins, protein
High quality, healthy, used many times
Reusable box
When? Where
Next Harvest time (jan. 2017)
Our store in Pointe-Noire
facebook.com/TchivoulAgro

9. Go to market strategy Up to 920$ 16450$ 12820$ 0-6 Months 6-12 Months
Buying seeds
Sowing, weeding, harvesting
12820$
Equipments purchase and installation
Processing
Marketing
Sell 200 Kg
Reinforcing distribution network
Marketing
Sell 500 kg
0-6 Months
6-12 Months
12-18 Months
facebook.com/TchivoulAgro

10. Distribution Door to door delivery
20 street restaurants of Pointe-Noire
facebook.com/TchivoulAgro

11. Competitive Comparison
Company & Product
Shelf life
Quality
Price
Taste
Imported
P.Butter
Outdoor
markets
Homemade
Emboto
facebook.com/TchivoulAgro

12. Progress Done Missing Preliminary Market survey
Finances: complete survey, purchase machines
Partnerships: train employees
facebook.com/TchivoulAgro

13. Commercialization Training Program
Investment
Jun-Sep
Land preparation
Building facilities
Hire employees
Oct.-Jan
Planting, weeding
Machine purchase and installation
Marketing
Feb.- May
Harvest
Drying, processing
Average monthly temperature and rainfall at Pointe-Noire
facebook.com/TchivoulAgro
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14. Investment Highlights
Technical assistance (IRA, CIRAD,…)
Partnerships (PICS,..)
Experienced team
Business model (Crop rotation, saving money, training villagers)
Maize
facebook.com/TchivoulAgro

15. Commercialization Training Program
Tchivoul Agro
Emboto
Peanut butter
Jules MALONGA BIBILA
facebook.com/TchivoulAgro
Tagline – an abbreviated version of your value proposition
The tagline needs to be the thread throughout this entire presentation – needs to appear in the talking points throughout.
Copyright