1. Social Media Resistance Survey Executing Social Media
Preliminary Findings
Executing Social Media
Pasadena, May 21, 2008
Francis Pereira, Ph.D. Director, Industry Research Institute for Communication Technology Management (CTM)

2. n=64 Size of organization (number of employees)
Number of years of working experience

3. How useful do you see the following media tools or technologies in enhancing your organization's corporate image and/or increasing productivity within the organization?
Percentage Responding
Communitelligence

4. How useful do you see the following media tools or technologies in enhancing your organization's corporate image and/or increasing productivity within the organization?
48%
16%
53%
10%
65% 9%
Percentage Responding as Useful
Percentage Responding as Not Useful
Communitelligence

5. How useful do you see the following media tools or technologies in enhancing your organization's corporate image and/or increasing productivity within the organization?
40%
10%
20%
29%
16%
28%
Percentage Responding as Useful
Percentage Responding as Not Useful
Communitelligence

6. How would you rate, in general, the adoption of new media and technologies by your organization?

7. To what extent do you feel there is corporate/management resistance to the use of the following new media tools/technologies in your organization?
Percentage Responding
Communitelligence

8. To what extent do you feel there is corporate/management resistance to the use of the following new media tools/technologies in your organization?
Percentage Responding Significant Resistance
Communitelligence

9. To what extent do you feel there is corporate/management resistance to the use of the following new media tools/technologies in your organization?
Percentage Responding No Resistance
Communitelligence

10. How important are the following reasons in explaining the rate of adoption of new media and technologies by your organization, in general?
Percentage Responding
Communitelligence

11. How important are the following reasons in explaining the rate of adoption of new media and technologies by your organization, in general?
34%
31%
40%
45%
48%
53%
Percentage Responding The Following as Important Reasons
Communitelligence

12. How important are the following reasons in explaining the rate of adoption of new media and technologies by your organization, in general?
34%
13%
25%
15%
17% 5%
Percentage Responding The Following as Not Important
Communitelligence

13. How important are the following reasons in explaining the rate of adoption of new media and technologies by your organization, in general?
31%
40%
45%
48%
53%
Percentage as Important Reasons
Communitelligence

14. How important are the following reasons in explaining the rate of adoption of new media and technologies by your organization, in general?
13%
25%
15%
17% 5%
Percentage Responding as Not Important
Communitelligence

15. Institute for Communication Technology Management (CTM)
Thank-You
Francis Pereira, Ph.D. Director, Industry Research
Institute for Communication Technology Management (CTM)