1. CTE Professional Externship
Carl Nelson - Social Studies Teacher
Thurston Middle School
Laguna Beach, CA

2. Sales Manager - Online Educational Testing Systems
Date:
January 28, 2010
Site:
Sales Meeting at Cal State Fullerton and
Mac Workshop in Northridge, CA
Industry Contact:
Jill Florant, Sales Rep for Daskala

3. The Product Daskala is a company that sells online testing to schools
Tests are taken on the
internet and provide teachers with immediate “smart” feedback
Tests are tagged with information that will guide teachers how to help students do better
These “diagnostics” are very important in helping struggling students learn what they did right or wrong
Teachers can build tests or use math tests with “expert diagnostics”

4. Education & Experience
Jill Florant -
B.S. Industrial Engineering, Stanford University
6 Years Education Sales at IBM
8 years Sales at Cisco Systems
In depth knowledge of computers and software engineering
High level experience with Sales
Familiarity with selling to schools
Able to interface with engineers, teachers, and administration

5. The Job Getting the Word Out Making partners
Constant communication with schools and school districts
Make sales calls to schools and their district offices
Visit teachers and principals and others involved in testing students
Promote technology in education
Making partners
Working with schools that already use Daskala
Interact with universities who are connected to local schools
Work to get online tests into schools
Form partnerships with other technology companies
Apple, IBM, HP, and other computer firms

6. Training / Troubleshooting
The Job
Daily Routine
Frequent updates to the CEO of the company
Regular visits to schools around California
Networking with teachers, principals, administration, friends and connections in Education jobs and Technology jobs
Touching base with teachers to see how testing is working
Updates necessary to make sure testing is a success
Help teachers to use tests to increase student achievement
Training / Troubleshooting
Working with company engineers to ensure online tests are successful
Guiding teachers on how to use online tests in the best way
Attending technology workshops to work with other companies

7. Lessons
Learning about an interesting new educational technology
New ideas about how student testing should work
Interfacing with college professors that work with online testing
You can see how things might change drastically in the future
Interesting look at the business world vs. education
Business seems to be way ahead technologically, and education is trying to catch up
Highlights
Attending an Apple workshop
Great technologies to be used in classrooms
New strategies for using technology in the classroom
The iPad just came out and we received new information about it
Met fellow teachers in Los Angeles Unified School District using Daskala online tests with success

8. How Can I Incorporate this new knowledge?
Enhance my own online assessments
Use this new product or at least try it out
Understand how students learn and the
need for valuable feedback after an exam
Share new knowledge / technology with colleagues at school
Collaborate on future online assessments in school Professional Learning Communities
Gain appreciation for the cost / difficulty / importance of integrating technology into education