1. SHUBHAM MEHRA- XIMB
SALONI AGARWAL- SCMHRD

2. COMPETITORS Present Scenario Outdoor and Mobile Advertising
Other media
Provides healthy shine to the hair and even reduces hairfall to an extent
Pleasant fragrance of jasmine and non-sticky
Hair becomes easy to detangle and affordable price
INGREDIENTS
Where are we?
In the new oil regime the value-added hair oil market commands a premium over plain oils
Value-added market is now growing faster than the coconut oils prompting multinationals to step into the space aggressively.
Where we want to be ?
Need to draw growth from value added products in each category
Own the market space in this category through the “SHINE CAMPAIGN”
 In order to tap an increasing number of discerning customers we need a plan , need real success stories to gain goodwill
Need people using the product to vouch for us
COMPETITORS
Mineral Oil(79.7%)
Coconut Oil(20%)
Fragrance with jasmine extract
Benzophenone
Dove Elixir Hair Oil
Habibs Hair Serum
Dove Vitro Oil Serum
BioLace
Streax Hair Serum (with walnut oil)
Loreal Nourish Oil

3. Outdoor and Mobile Advertising
Present Scenario
Outdoor and Mobile Advertising
Other media
DAY TIME
Concept of Hoardings:- Focus on the shine part
Intensity of light can vary during day and night time so that people can notice the importance of good shiny hair and relate Parchute Advanced Jasmine Oil with SHINE
Make today Shiny with us
Big Hoardings in the Tier-I cities
Location :- Toll Booths, Near IT parks , which drive huge population
Advertising will also be done :-
Local trains( in Mumbai)
Malls
Cabs
Local intra-city buses
Pinks Autos
Visibility can also be enhanced by publicity through Pink Autos (only for women)
NIGHT TIME
Cities with METRO
(Delhi/NCR, Bangalore,Kolkata)
Advertising in the women’s coach in metro (pink coach)
Ads in the metro stations
Make today shiny with us
Make today Shiny with us

4. Outdoor and Mobile Advertising
Present Scenario
Outdoor and Mobile Advertising
Other media
TWITTER
Start #Shinemoment campaign on twitter
Ask women to mention their shine moment where they rose to gain new heights
This will create goodwill among customers
Make today Shiny with us X
Buy Parachute Advanced Jasmine Oil Today
Popularize the oil on popular sites among youth like Gaana.com
Give the Ad on Youtube prior to the main videos
Current loopholes:-
No dedicated Fb page
Search results on Google does not show PAJ as one of the solution for shiny hair FM
Start a new competition where women will be asked to share their rise and shine moment
Particular woman will be given Parachute Advanced gift vouchers
Jingles of the oil can be played during the peak hours
RJ’s can also talk about the hoardings in the city
MAKE IT AVAILABLE ON ALL E-COMMERCE SITES (bigbasket.com/ flipkart/amazon etc)
DURING MOTHER’S DAY/DAUGHTER’S DAY PROVIDE SOME OFF ON THE PRODUCT AS A GESTURE
Popularize the oil on Google
Searching best solution for shiny hair should show PAJ in top 5 results
FACEBOOK
For people to distinguish between different products of Parachute Advanced a dedicated Fb page of the PAJ is a must
Ask people using the oil to like the page
Mention the reviews as well as stories of women using PAJ on the Fb page

5. Outdoor and Mobile Advertising
Present Scenario
Outdoor and Mobile Advertising
Other media
Tie-ups with Parlours and Salons which can help promote the oil as a detangler and a solution for shiny hair
Interval time in the movie can be used for promotion of PAJ advertisements
Sponsor college events which draw huge girl crowd (especially of the age yrs)
POPULARISE THE EFFECTIVENESS OF THE OIL ON BEAUTY SITES
ASK USERS TO RECOMMEND OTHERS THROUGH REVIEWS/BLOGS
Makeupandbeauty.com
She.sulekh
Pinkandpink.com
Tie-Ups with Retail Chains
Special Tie-Ups for few months with some of the big retails stores
Ask them to make the shelf different ( Eg:- little shiny from the appearance)
Launch “Rise n Shine Retailer of the Month” Award
Award the retailers who do maximum publicity of the PAJ in their stores

6. DELHI METRO MEDIA PLAN(For reference)
Our Team ,TWO WOLVES , talked with advertising agencies and got out the rates for most costly advertising mediums
HOARDINGS*
Location
Width
Height
SqFt.
Monthly price
Printing Cost
Mounting Cost
Total Cost
Nal Stop FTF 40 8
320
50,000.00
3,200
960
54,160
Deccan
Padmavati Square 25
625
85,000.00
6,250
1,875
93,125
Satara Road
Swargate Near 20
800
1,00,000.00
8,000
2,400
1,10,400
Bus Stop
F C Road Deccan
400
80,000.00
4,000
1,200
85,200
FTF Garware
Bridge
S B Road facing
95,000.00
1,00,200
Symbiosis
Fatimanagar FTF 30
600
70,000.00
6,000
1,800
77,800
DELHI METRO MEDIA PLAN(For reference)
Station
Location
Media
Illu
Size
No of units
Total Area(sqft)
Display Charges/month*
Shahdra
On the platform
Translite BL
4*6 1 24
28800
Exit of the platform
7*7 49
58800
Enterance of the station
10*4 40
48000
Shastri Park
8*4 32
38400
9*3 27
32400
MALL PROMOTIONS
* Taken the case of Pune
Option
Location
Place
Type
Media
Units
Size
*Rate per unit
Easel
Main Entry
Internal
Ambilit
Flex 8
2.5*6
12000
Drop Down
Main Atrium 6
6*30
48000
Bridge Panel 1
43.3*4
60000