1. Gowalla and Facebook Places
By: Jasmine Woods

2. Here’s the Game Plan… What is Gowalla and its purpose?
How does it relate to Facebook?
What is Facebook Places?
Difference between Facebook Places and Gowalla?

3. Let’s Start Off With What Gowalla is…
Gowalla is a location-based
social network owned by
Facebook
Launched 2007 in Austin,
Texas
December 2009  funded by Greylock Partners and angel investors Chris Sacca, Kevin Rose, and Jason Calacanis.
December 2, 2011  Facebook purchased Gowalla for an undisclosed amount

4. Once again…What is Gowalla???
Mobile web application
App allows users to ‘check-in’
to their locations using
applications only available on
Android, iPhone, Palm Pilot,
and Blackberry phones
Impossible to use
through the website
Ability to check-in through
Twitter and Facebook

6. How Is It Tied To Facebook??
Gowalla is under
Facebook’s umbrella
Like Foursquare, Gowalla
allows users to send
their check-ins to
Facebook, Twitter, and
Tumblr

7. So Where Does Facebook Places Come In…
Announced August 18, 2010
Allows users to check-in their
locations to their friends
Shows who is in user’s
surrounding area
Allows users to tag people on
their friends list
Posts check-ins as a status on
facebook

8. Soo Which Should You Use??
Gowalla
Pros
Cons
Passport feature
Only mobile accessible
Earn rewards and stamps for check-ins
No reviews or tips available about any locations
Tells user distance between various locations
Life span isn’t long

9. Soo Which Should You Use?
Facebook Places
Pros
Cons
Check-ins automatically upload to Facebook Timeline
Only useful for Facebook
Can see who is also at your location
Not available on all smart phones
Friends can be tagged in your check-in
Not private

10. In The End… Facebook’s control over Gowalla will change EVERYTHING
Facebook Places is just another accessory that Facebook has obtained.
Facebook rules the
world; no matter
how hard we try to
get rid of it… it finds
its way back into our
lives 

11. Sources
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