1. Unit Two - Supporting Reader Development
Read the top-up learning at before working through this presentation

2. Unit 2 – Learning Outcomes
By the end of this unit you will be able to
Demonstrate an understanding of reader development
Identify, evaluate and use a range of online resources which promote reading to adult clients
Identify, evaluate and use a range of online resources which promote reading to younger clients 
Identify, evaluate and use a range of online resources which promote reading to clients with special needs or with specific language requirements

3. Outcome 1 Demonstrate an understanding of reader development
Covers the following knowledge and/or skills  - Reader development  - Reading promotion   - Genres  - Reader-centred selection skills  - Literacy initiatives

4. What is Reader Development?
Three definitions:
Emergent readers – supporting readers with low basic skills
Reader centred approach – supporting readers irrespective of their reading level
Audience development – attracting non-traditional library users
Reader development – literacy/reading skills?
Reader-centred – based on what the reader wants not what the librarian thinks is best
Audience development – attract new (non-traditional) library users

5. Features of Reader Development
Proactive
Increase reader confidence and enjoyment
Increase reading choice
Share reading experience
Creative reading
Reader centred ICT
Intervention
Social, discussion, writing, scripting
ICT – virtual reading groups, discussion boards, online resources

6. Reader Development Techniques
Reading promotions - national hooks e.g. Orange/ Booker prizes, World Book Day, poetry weeks
Use of genres – can be restrictive but can also include thematic/image based promotions
Literacy initiatives e.g. Big Read, RaW, Vital link, Quick Reads, Basic Skills Agency
Reader centred selection skills e.g. online selection tools/reader development sites, online catalogues etc
Promotions – national hooks – Orange, Booker, World Book day, poetry weeks etcs
Genre – however is restrictive – thematic image based
Literacy initiatives Big Read, RaW, Vital link, Quick Reads, Basic Skills Agency
Reader-centred stock selection
Resources
Additional resources:
Library catalogues
Bibliographies
Review journals
Publishers' lists
Pre-publication lists
Specialist suppliers
Showroom and bookshop visits
Trade publications

7. Outcome 2,3 & 4 – for each client group:
Covers the following knowledge and/or skills for each client group  - Identifying current reading experience and preferences   - Criteria for evaluation of online resources  - Reader development initiatives  - Reader development websites
- Online resources for reader development  - Thematic approaches to reader development

8. Activity 1 - Identify current reading experience and preferences
Create a reader profile other using the template on Moodle

9. Online Resources Reader development initiatives
Reader development websites
Online resources for reader development
See handout and ICTL website for examples

10. Activity 2 – Evaluate online reader development resources
Based on the reader profile from activity 1 select an appropriate online resource to evaluate
Evaluate the website against the template on Moodle
Use the websites you have evaluated to select at least one book for the reader in your profile

11. Thematic approaches to reader development
literary fiction
crime
romance
fantasy and sci-fi
blockbusters
historical
short stories
Westerns
poetry
defined by country (or language)
Recommendations like bookshops
Cult novels
Narrowing choice

12. Thematic approaches (continued)
Staff recommendations (like bookshops)
New genres or types e.g. Cult novels, ‘Chick lit’, film/TV tie-ins etc
Try to expand choice rather than narrow it
Recommendations like bookshops
Cult novels
Narrowing choice

13. Assignments for Unit 2
One general essay on reader development ( words)
One essay on supporting clients with special needs or specific language requirements ( words)
One case study (log book) on supporting adult or younger clients (evaluate at least two websites for task 2 in the logbook)
Recommendations like bookshops
Cult novels
Narrowing choice

14. Essays Titles to be agreed in advance Must not exceed word limit
Additional guidance can be found on the Assignments document on Moodle
Recommendations like bookshops
Cult novels
Narrowing choice