2. Déjà Vu?

3. Comcast Spotlight: Constant Evolution

4. Comcast Spotlight: Constant Evolution

5. Comcast Platforms

7. Regardless of Age Group, TV Still Rules in Building Name Recognition

8. Cable Continues to Outperform Broadcast
Ad-Supported Cable
Total Day HH – Dan presentation - please reference hard copy for new stats
Total National & Local Broadcast TV**
-36%
+27%
99/00
00/01
01/02
02/03
03/04
04/05
05/06
06/07
07/08
08/09
Source: Cable television Advertising Bureau, 4Q-3Q season, 06/07. Shares based on sum of all sources (not HUT)
**Includes ABC/CBS/NBC/FOX/WB/UPN/PAX affiliates and local indies.

9. Audience Shift to Ad-Supported Cable in Key Political TV Target

10. Demographic

11. Unique Targeting Opportunities

12. Comcast Spotlight is in 20 of the Top 40 African American DMA’s

13. Comcast Spotlight Covers More Than Half of The Top 15 Hispanic DMA’s

14. Cost Per Vote

16. Comcast.net

17. Who is using Comcast.net?

18. Comcast.net Advertising Opportunities

20. My Government On Demand

21. My Government On Demand

22. My Government On Demand

23. Video On Demand User Profile

24. Putting It All Together For Advertisers

25. The Change Has Occurred!