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Social Medial Strategies of Flipkart:

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Presentation on theme: "Social Medial Strategies of Flipkart:"— Presentation transcript:

1 Social Medial Strategies of Flipkart:
 Flipkart keep interactions on Twitter, Facebook the way they would take care of their personal interactions online. Category Focused FB page i.e books, gaming, fashion etc, which is for building engagement with fans. Seasons to Festivals or Birthday based Cover Photos and Running Contests / Gamification. Remarketing activates if customer visit site and Clicks any display / Search ad. Google Adwords: PPC Search ad – Category based text ads. Keyword Targeted – FLIPKART Gmail – Content / Topic based Text ads, aggressive marketing. Brand Campaigns: “Shop anytime, anywhere”, “Big Billion Day”, “Single Day”, “No kidding, No worries”. Regular Posts - It has its own unique tech-focused blog and PR release page also exists.

2 SEO rank for 3 relevant keywords
Avg Monthly Search Competition Suggested Bid Website Shop 100-1k High Rs Best online store 1k-10k Medium Rs Online store sites Rs

3 SEO rank for 3 relevant keywords within website:

4 Growth Hacking tools used:
HELLOBAR Google Analytics

5 Innovative Internet Marketing Ideas
‘Customer loyalty program’ modified for e-commerce. Word of mouth over internet through text messages and sharings over facebook etc. Good use of SEO. Very easy web interface. Payment convenience. Creating awareness about Cash on delivery via online. Discount card for Lifestyle or Big Bazaar. Customer Database: Obtain deeper customer data than is possible from a normal registered user. It has decided to cut the commission it gets from some large and preferred sellers by 30-50% .

6 THANK YOU


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