1. CULTURAL TOURISM AS A MEANS FOR SUSTAINABILITY IN A MASS TOURISM DESTINATION: THE CASE OF CYPRUS
BY: CHRYSO PANAYIDOU
COLLEGE OF TOURISM AND HOTEL MANAGEMENT AND BRISTOL UNIVERSITY OF THE WEST OF ENGLAND

2. INTRODUCTION
Mass tourism has become an agent of economic change but also of environmental degradation
Cultural tourism can assist destinations to diversify their tourism product in a sustainable approach

3. OBJECTIVES To assess the problem of mass tourism in Cyprus
To establish whether cultural tourism in Cyprus can be used to secure a sustainable environment
To recommend strategies for the development of cultural tourism

4. MASS TOURISM IN CYPRUS 1960s - First efforts to develop tourism
1980s - Established as a 3 ‘S’ tourism destination
Dependence on tourism
Tourism development: high economic returns and uncontrolled expansion of the tourism industry

5. CULTURAL TOURISM AS A MEANS FOR SUSTAINABILITY IN CYPRUS
Plans for new tourism forms
Cultural tourism potential
Sustainable tourism development has not been achieved in practice

6. IMPLICATIONS FOR CYPRUS
Diversification of the tourism product should be in accordance with the destination resources
Safeguard against over diversification
Sustainable development should be integrated at all levels, involving the local community

7. CONCLUSION Policies to overcome the mass market industry
Develop cultural tourism in a sustainable approach