1. FOOD FOR TOURISTS AND FOOD TOURISM
Petrozavodsk
Petri Muje
Project manager, Lapland UAS

2. FOOD FOR TOURISTS AND FOOD TOURISM
FOOD IS AN ESSENTIAL PART OF ALL TOURISM (”MOVE-EAT/DRINK-SLEEP”)
TOURIST SEEK EXPERIENCES BASED ON LOCAL IDENTITY AND CULTURE
GROWING DIVERSITY OF (FOOD) TOURIST PROFILES – SEGMENTATION, INDIVIDUALISM
GASTRONOMY AS A PART OF A NEW CONCEPT OF CULTURAL HERITAGE AND CULTURAL TOURISM
- MEDITERRAIN DIET WAS INCLUDED IN UNESCO’S LIST OF INTANGIBLE CULTURAL HERITAGE IN 2010
FOOD TOURISM = FOOD (CULTURE) IS THE MAIN REASON FOR THE TRIP
FOOD TOURISM INCL. VISITS TO FOOD PRODUCERS, FOOD EVENTS, LOCAL FOOD MARKETS, COOKING DEMONSTRATIONS, TASTINGS ETC.
ONE OF THE MOST DYNAMIC SEGMENTS IN TOURISM !
HIGH POTENTIAL FOR THE TRAVEL COMPANIES
VISITORS LOOK FOR TYPICAL, LOCAL FOOD
CUISINE OF THE DESTINATION IS OF UTMOST IMPORTANCE IN THE QUALITY OF THE HOLIDAY EXPERIENCE AND FOR THE IMAGE OF THE DESTINATION

3. DRIVING FORCES OF FOOD TOURISM TREND
CHANGES IN THE CONSUMER BEHAVIOR
DEMOGRAPHICS AND HOUSEHOLD CHANGE
MULTICULTURISM AS AN EVERYDAY CONCEPT
IMMIGRATION, INTERNET
CURRY IS THE UK’S FAVOURITE DISH…
REJECTION OF ”MacDONALDISATION
INDUSTRIAL LOW COST MASS PRODUCTION VS. LOCAL CUISINE
MEDIA AND CELEBRITY CHEFS
- GORDON RAMSEY, JAMIE OLIVER ETC.

4. FOOD TOURISM IN FINLAND
FOOD TOURISM IS A PROJECT TREND, TOO
FIRST NATIONAL FOOD TOURISM STRATEGY – HUNGRY FOR FINLAND
TASTE OF PLACE
PURE PLEASURE
COOL AND CREATIVE
FOOD TOURISM RELATED PROJECTS IN PROVINCES
FUTURE ?:
FINNISH-RUSSIAN GROSS-BORDER FOOD TOURISM
”TASTE OF KARELIA” OR ”TASTE OF KALEVALA”

5. THANK YOU ! Petri.muje@lapinamk.fi