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SUSTAINABLE BUSINESS MODELS IN URBAN DESTINATIONS:
APPROACHING THE KRAFT CONCEPT Dr. Katalin Lőrincz Kraft research group
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Sustainable cities & communities
Destination manager / Associate professor / Researcher with spatial view
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Previous professional activity
Researching & teaching at University of Pannonia: Climate change and tourism Cultural tourism and cultural heritage in historic towns Destination management - the role of DMOs and residents Fellowship in Kőszeg, New Central Europe II programme (2015): Sustainable Tourism in Historic Towns – Kőszeg Case Study KRAFT-Pont Coordinator, Veszprém
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The importance of the research topic
Sustainable business models in tourism + Urban destinations Socio-cultural dimension of sustainability 1, KRAFT Index in Veszprém 2, Best practices in management – European Capital of Culture Cities
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European Capital of Culture Cities
Concept and criteria sustainable planning and management in urban places Best practices sustainable business models in European Capital of Culture cities (Central/Eastern Europe) In-depth interviews: Riga, Turku, Wroclaw, Plzen, Maribor, Kosice
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KRAFT Index in Veszprém - method
Quantitative data 6 focus group discussions among students, local government representatives, civic associations and residents Comparable KRAFT Index Online questionnaire among residents of Veszprém (N=500)
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Summary and practical utilization
Paper writing (book chapters, articles), international publications about the results; Introducing KRAFT Index (Veszprém case study) to the stakeholders and media; Scientific conference attendance with the research topic; Consultation / knowledge sharing with young researchers, students (workshop and presentation); Curriculum development: Cultural Heritage and Sustainability, Tourism Geography of Hungary, Cultural Tourism
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