1. Jeopardy!

2. 100 200 300 400 500 Vocab Market Research Industries Forces
Market Segmentation
Market Research
Industries Forces
Competitive
Analysis
100
200
300
400
500

3. Vocab-100
Process of grouping a market into smaller subgroups defined by specific characteristics.

4. A small, specialized segment of the market based on customer’s needs.
Vocab-200
A small, specialized segment of the market based on customer’s needs.

5. Advertisement, or idea from a larger population.
Vocab-300
People whose opinions are studied to determine the attitudes towards a product, service, concept,
Advertisement, or idea from a larger population.

6. Vocab-400
Should include all the following characteristics; Measurable, Profitable & Reachable

7. Vocab-500
Research collected for the first time and relates directly to the collector’s study.

8. 100-Market Segmentation
Study of the market based on where customers live by region, state, city, and/or area.

9. 200-Market Segmentation
Statistical data that describes a given market by criteria such as age, gender, and income.

10. 300-Market Segmentation
Statistical data that describes a given market by criteria such as personality, opinions, and lifestyle.

11. 400-Market Segmentation True-or-False
Demographics are “facts” that describes the target market and include; gender, values, opinions, income, occupation, and age.

12. 500-Market Segmentation
The specific market segment toward which all of a business’s activities are directed

13. Name 2 ways primary research can be collected.
Market Research-100
Name 2 ways primary research can be collected.

14. Market Research-200 True-or-False
When conducting market research, you should obtain secondary resource information before collecting primary reasearch.

15. What is the first step in conducting market research?

16. Information collected by someone else for their own purposes.
Market Research-400
Information collected by someone else for their own purposes.

17. Market Research-500
When conducting market research, in which step can you best answer the question, “Is there a market for this product or service?”

18. Industry Forces-100
An industry force that makes it difficult or costly for firms to enter a market to compete with established business.

19. Industry Forces-200
Which of the following is NOT an industry force that can affect your business?
Availability of substitute products
Improved or use of technology
Niche marketing
Bargaining power

20. Industry Forces-300 Each industry has special characteristics.
Name one characteristic an industry can be defined by.

21. Industry Forces-400
Which industry force allows companies to improve their business processes to operate effectively and efficiently, allowing the company to remain competitive?

22. Which industry force may directly affect cost, pricing, and sales?
Industry Forces-500
Which industry force may directly affect cost, pricing, and sales?

23. 100-Competitive Analysis
Business that offers similar products as your business.

24. 200-Competitive Analysis
True-or-False
When researching your competitors, you should evaluate their pricing policies and advertising strategies.

25. 300-Competitive Analysis
Which of the following would be considered a competitive strength for a company?
High prices
Small size
Offers similar products are yours
Personalized service

26. 400-Competitive Analysis
Which one would be difficult to do when researching your competitors?
Identify your indirect competitors
Obtain all your competitors’ sales figures and profits

27. 500-Competitive Analysis
Business that offers close substitutes to your products/services, or satisfy your customers same basic needs.

28. Vocab
Market Segmentation
100 point answer

29. Vocab
Niche
200 point answer

30. Vocab
Focus Group
300 point answer

31. Vocab
Target Market
400 point answer

32. Vocab
Primary Research
500 point answer

33. Geographic Segmentation
Market Segmentation
Geographic Segmentation
100 point answer

34. Market Segmentation
Demographics
200 point answer

35. Psychographic Segmentation
Market Segmentation
Psychographic Segmentation
300 point answer

36. Market Segmentation False:
Demographics are “facts” that describe the target market and include; gender, values, opinions, income, occupation, and age.
400 point answer

37. Market Segmentation
Target Market
500 points answer

38. Market Research Surveys Observation Focus Groups Interviews
By person
Phone
Mail
100 point answer

39. Market Research
True
200 points Answer

40. Identify your information needs/purpose
Market Research
Identify your information needs/purpose
300 point answer

41. Market Research
Secondary Data
400 point answer

42. Step 5: Analyze your data
Market Research
Step 5: Analyze your data
500 point answer

43. Industry Forces
Barriers to Entry
100 point Answer

44. Industry Forces
Niche Marketing
200 points Anwser

45. Average size of the companies by number of employees
Industry Forces
Number of companies
Annual revenues
Average size of the companies by number of employees
300 point answer

46. Industry Forces
Technology
400 point Answer

47. Industry Forces
Source of Supply
500 point Answer

48. Competitive Analysis
Direct Competitor
100 Point Answer

49. Competitive Analysis
True
200 Point Answer

50. Category #5
Personalized service
300 Point Answer

51. Category #5 400 Point Answer Obtain all your competitors’
Sales figures and profit
400 Point Answer

52. Category #5
Indirect Competitor
500 Point Answer