1. Doug Wilks Editor, Deseret News Salt Lake City, Utah, USA

2. Mission
Think BIG “To be a source of light and truth to hundreds of millions of people.”

3. Deseret News editorial policy
“Through meticulously accurate reporting, rigorous analysis and compelling narratives, our coverage and commentary can provide solutions and dispel ignorance, enabling its readers to make a positive difference in their families and communities."

4. KSL Broadcasting brand promise
“KSL provides leadership that builds up, connects, informs and celebrates Utah’s communities and families.”

5. Two Newsrooms
News Division: a multi-platform newsroom featuring Deseret News print, DeseretNews.com, KSL TV, KSL radio, and KSL.com Content Newsroom: Sports, Features, religion and church news (Utah has a strong religious community), Enterprise, special projects, investigative teams

6. Two-fold Business Approach
Develop business beyond circulation and advertising to support your newsroom.
Ticketing/Events business
Coupon business
Digital real estate business
Digital marketplace
Ad agency
Magazines

7. New business strategy
* Projected Revenues
11/11/2016

8. Constructive Journalism Opportunities
Grants for project work
Media and philanthropic sources
Community partnerships
Seattle Times Education Lab
Sponsorships
Medical community – Suicide series, mental health facilities
TV model of sponsorships

9. One Day University model/Time Out for Women model
Community forums
Seek sponsorship and bring in sources as experts
Charge for participation
Dinner meetings
Identify and solve a problem
One Day University model/Time Out for Women model

10. Advertising
Google/Facebook
Online ad dollars
Challenges