2. CORE SESSION: Challenging Rate Card Structure Ruth Sensabaugh
14 April 2015

3. Creating New Rate Dates
Enter the End Date on the existing Valid Booking and Run Date
File menu, Select New Run Dates. (Cannot overlap with End Date)
Enter the New Valid Booking and Run Dates
Start Date will reflect the date the new rate starts
End Date will reflect the future date

4. Creating New Rate Dates cont.
Adding New Rate Dates for Complex Rating purposes
Customer contract specifies different rates based on number of weeks in a month
New Rate Dates created by grouping months together by number of weeks in the month and attaching the applicable rate

5. Associated Rates- Color Rate Table
Tie a Color Rate from the Color Rates Tab to a Rate.

6. Associated Rates – Discount Rate Link
Create a Discount Rate in Discounts tab
On the Rate, select the Discount Rate from the drop down in Discount Rate Link
In Adbooker, Select the Discount Rate from the Special Price Type drop down

7. Associated Rates – System Rate
In a multi-company Database, create a Company specific System Rate on the Discounts tab and select as the default Associated Rates

8. Extending a Contract Rate – Grace Period
In Contract Manager, Grace Period can be used to extend a contract rate without modifying the Contract Instance Dates. Contract Instance dates match the Start and End Dates of the Denver Post Standard Advertising Agreement
Check the Grace Period End Date and enter the Date
Set the Contract Status to Trial Period Closed
Any Orders rated against the contract between the End Date and the Grace Period End Date are not counted towards contract fulfillment

9. Package Rates Advantages
Packages can help accommodate the need to build several components to an order and provide single line item billing on the customer statement
Ex: Print and digital sales program for a total package price of 10,000. The Ad Rate order and Internet order must be scheduled at the same time for the package to bill as a single item. Note: Flight groups with different dates may not roll up into the same Package line item
On the open tree, DP lists Package Buy as the first attribute. Creating a Package and hanging the rate at the Package Buy level resolves the dilemma of having too many rates apply to the same positions
In AdBooker, the Package Buy simplifies the scheduling of orders, because all the correct products, placements or schedules are selected making Ad Order entry more efficient resulting in accurate rating for all components. Packages can also be as restrictive or as flexible as needed per Sales for Ad Order Entry

10. Questions and Comments

11. Ruth Sensabaugh Advertising Accounting Assistant Manager
The Denver Post
(303)