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Microsoft Build 2016 6/14/2018 7:15 PM © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY,

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Presentation on theme: "Microsoft Build 2016 6/14/2018 7:15 PM © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY,"— Presentation transcript:

1 Microsoft Build 2016 6/14/2018 7:15 PM © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2 Best of Build: Windows Store and Dev Center
Lorenzo Barbieri @_geniodelmale

3 Build sessions covered in this episode:
B877 – Windows Store and Dev Center Overview… B839 - Windows Store Publishing Apps and Games to Desktop Mobile, & Xbox B807 - Acquire Engage & Monetize Using the Windows Smart Monetization Pl… P501 - Monetize your app using Windows Store monetization platform P502 - App flighting and beta testing in the Windows Store P503 - App Feedback P505 - Windows Store Analytics APIs… P506 - App Discovery in the Windows Store P509 - Advanced multi-user capabilities in Dev Center P510 - A/B Testing for UWP Apps: Experiment for Success P511 - Promote Your App: New Tools to Grow Audience P512 - User Segmentation and Targeted Push Notifications for UWP Apps

4 New Dev Center Insider Program
Influence the future of the Dev Center Be the first to preview new features and experiences Be part of a community where ideas and hypothesis are validated Work in partnership with Microsoft engineering teams to improve the Store Program basics This is a global program Developers an can opt in/opt out of the program at any time Feedback provided via the “Feedback” link Developers will receive invitation via a notification within Dev Center

5 Your success equals our success
270M Windows 10 devices Growing installed base Millions Daily Acquiring Users ecosystem growth Increasing revenue and usage Active user engagement Billions of downloads Hundreds of Thousands apps Amazing new apps and games

6 The ecosystem is growing
Desktop & Mobile Cortana Xbox & Xbox Live IoT HoloLens Skype Edge Centennial & Bridges Dev Center & Store Surface Hub Music & Video

7 A focus on Games Xbox Live support on all Windows devices
Microsoft 1st party titles coming out in the Store as UWP games Store functionality expanding to include key features and services for gaming and its monetization models UWP Game development streamlined Current Xbox marketplace APIs and functionality will continue to work as they do today B839: Windows Store: Publishing Apps and Games to Desktop, Mobile, and Xbox

8 Pick a monetization strategy
Free Free apps Ad supported Freemium Consumables Durables Managed Consumables Paid Apps in Business Store DLC Subscriptions Bundles New! New! New! New! New! B839: Windows Store: Publishing Apps and Games to Desktop, Mobile, and Xbox

9 Get onboard is easier Common developer profile
6/14/2018 7:15 PM Get onboard is easier Join Build Publish Validate Discover Engage Analyze Experiment Grow Common developer profile Creating one developer relationship with Microsoft Easy to join more programs, more opportunity Single and multi-user accounts Continued support for the single user accounts Added support for multi-user and fixed roles last year Advanced app level management and custom roles in flight now Better AAD unification Unified Developer Dashboard Accounts, products, configuration, management, analytics, experimentation and payouts in one place P509 - Advanced Multi-User Capabilities in Dev Center © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10 Building your app Store SDK Monetization
6/14/2018 7:15 PM Building your app Join Build Publish Validate Discover Engage Analyze Experiment Grow Store SDK Power your app from the Store SDKs Supporting purchase, advertising, analytics, experimentation and feedback Monetization Target devices: desktops, tablets, phones, Xboxs, HoloLens…. Acquisition: app, In-app and DLC Advertising: with Microsoft and/or 3rd parties Analytics: custom events Experimentation: A/B testing variables Feedback: link into the Microsoft service P501 - Monetize your app using Windows Store monetization Platform © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11 Publishing in the Store
6/14/2018 7:15 PM Publishing in the Store Join Build Publish Validate Discover Engage Analyze Experiment Grow Publishing streamlined Publish usability improvements and bulk upload of IAPs Submission API New capabilities Bundles, conditional pricing, IARC, support for larger packages In-app subscriptions, discounts, and managed consumables Product pages for add-ons and rolling release support LOB app publishing direct to organization For those with advanced needs Pre-order, pre-download, season passes and DLC Content isolation and packages encryption B839: Windows Store: Publishing Apps and Games to Desktop, Mobile, and Xbox © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

12 Empowering public testing
6/14/2018 7:15 PM Empowering public testing Join Build Publish Validate Discover Engage Analyze Experiment Grow Package flighting Flight app updates to specific groups Identified individuals, groups or gradual rollout Beta groups coming Invite a broad population Individuals can opt/in or opt/out at will Developer determined total group size P502 - App flighting and beta testing in the Windows Store © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13 Flight specific package updates (existing app Beta)
Microsoft Build 2016 6/14/2018 7:15 PM Flight specific package updates (existing app Beta) Your app or game has to be published before you can create a package flight. Package flights contain only binary packages. Only group members get these updates. Non-flighted submission Available to enthusiasts, co-workers, and testers Packages v1.0 Package flight C Packages v1.1 1500 enthusiasts 100 co-workers Package flight B Packages v1.1 Packages v1.2 Doesn’t have to be visible, just published. 15 testers Package flight A Packages v1.1 Packages v1.2 Packages v1.3 © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14 Discovering great apps
6/14/2018 7:15 PM Discovering great apps Join Build Publish Validate Discover Engage Analyze Experiment Grow Things a Developer can do Starts with building great apps Informative title with a description highlighting unique value Use advanced publishing features: pre-order, sale pricing, conditional pricing, etc. Promote your app via App Install Ads, campaigns and social interaction The Store is merchandising Showcasing apps for free in places like Edge, MSN and the Store Editorial and algorithmic promotion based on quality, popularity, and descriptions Apps also discoverable via direct link, browse, or exact title / keyword search Multi product/device search results P511 - Promote your app: New tools to grow audience for your app P506 - App discovery in the Windows Store © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15 You asked for the ability to …
Build 2014 6/14/2018 You asked for the ability to … Announcing… “… advanced ad creatives & install tracking” Custom Ads, Support for 3rd Party Install tracking - Kochava & Tune “… get lowest Cost Per Install (CPI)” ML based Audience Targeting Segments “… cross promote your app for free” Microsoft Community Ads Promotional Codes/Tokens/Coupons “… distribute apps at scale” “… acquire users through facebook” Facebook App Install Ads * * = coming later this year © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

16 New App Feedback with Reviews
6/14/2018 7:15 PM New App Feedback with Reviews Join Build Publish Validate Discover Engage Analyze Experiment Grow Ratings and Reviews Respond to reviews, private and public Device and version specific R&Rs shown in the Storefronts Public view excludes R&Rs from flighted OS builds and apps App Feedback system Deeper connection with customers without affecting your Store ratings Increase your level of discussion with customers on flights Enables a feedback link within your app using the Store SDK View and respond to feedback within Dev Center P503 - App Feedback: Connect with your customers © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

17 Extending Analytics Dashboard Analytics New Analytics API
6/14/2018 7:15 PM Extending Analytics Join Build Publish Validate Discover Engage Analyze Experiment Grow Dashboard Analytics Continued improvement to breadth of data and new filters Reduced latency and increased completeness Continued availability of exporting as a file New Analytics API API now publically available for your Dev Center analytics data Includes: Acquisitions, Ratings, Reviews and Health Coming soon: Crash Reports, Payouts, Ad Performance and more Enables extensions Available as the Dev Center content pack for PowerBI Open for third party integration P505 - Windows Store Analytics APIs: New ways to get your hands on your data © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

18 Experimentation Segmentation Targeting A/B Testing
6/14/2018 7:15 PM Experimentation Join Build Publish Validate Discover Engage Analyze Experiment Grow Segmentation Use Segment Builder to learn about your user base Apply standard templates or create your own segments Targeting Communicate directly to a specific segment of your user base Through notifications and within your app Make targeted offers A/B Testing Conduct A/B testing within your app Controlled via Dev Center without the need to republish P510 - A/B Testing for UWP apps: Experiment for success P512 - User segmentation and targeted push notifications for UWP apps © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

19 You asked for the ability to…
Build 2014 6/14/2018 You asked for the ability to… Announcing today… “… identify users groups” Audience Segmentation* “… reduce churn” Re-engagement Ad Campaigns* “… send customized messaging” Targeted Notifications & Offers “… optimize the app experience” A/B Testing & Experimentation “… track how well your app is doing” Analytics API, PowerBI Content Pack * = coming soon © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

20 Connecting with Developers
6/14/2018 7:15 PM Connecting with Developers Join Build Publish Validate Discover Engage Analyze Experiment Grow Notifications and Suggestion Notification glean tells you what is important to you Suggestions are targeted to relevant developers Feedback and Surveys The Feedback button and surveys are being used and impacting the site New Dev Center Insider Program New Dev Center UWP App Universal App that runs on all Windows devices © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

21 You asked for the ability to …
Build 2014 6/14/2018 You asked for the ability to … Announcing… “… get consistent fill rate & healthy eCPM” Microsoft Bing Intent Ads “… monetize using new revenue stream” Microsoft Affiliate Ads “… increase eCPM for your game apps” Video interstitials & Banner Interstitials “… monetize Paid Apps” Sale Pricing of Apps & IAP, Subscriptions, DLC & Bundles “… Increase App Reach” Facebook Audience Network SDK * * = coming later this year © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

22 Microsoft Build 2016 6/14/2018 7:15 PM Key Take-Aways The Store is working with developers to grow the ecosystem Give Feedback, Join the Developer Insider Program Check out other Store sessions B807: Acquire, Engage & Monetize: Using the Windows Smart Monetization Platform B839: Windows Store: Publishing Apps and Games to Desktop, Mobile, and Xbox © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

23 6/14/2018 7:15 PM © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.


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