1. RESEARCHING SLIPKNOT AND THE TARGET AUDIENCE 60 YEARS+
By Veronika and Miah

2. Does a 64-year-old listen to different music than a 13-year-old?
For starters, lets compare the average listening habits of 64- year-old listeners to that of the aggregate listening habits of the 13-year-old listener. For this experiment I selected 5,000 listeners in each age category, and aggregated their normalized artist plays to find the most-frequently-played artists.  

3. As expected, you can see that 64-year-old listeners have different tastes than 13-year-old listeners.
Accessed 08/02/16

4. The top artists for the average 64-year-old listener include a mix of currently popular artists along with a number of artists from years gone by. While the top artists for the average 13- year-old includes only the most current artists.  Still, there are seven artists (shown in bold) that overlap in the top 20 – an overlap rate of about 35%. This 35% overlap is consistent across all ranges of top artists for the two groups.  No matter if we look at the top 100 or the top 1000 artists – there’s about a 35% overlap between the listening of 13- and 64-year-olds.

5.
Information found on this link last accessed 03/02/2016

6. Elton John Logo
The logo is almost decorative handwriting (calligraphy) and would appeal more to an older audience then a younger one because the writing is less modern and an older audience would appreciate the calligraphy more.
Accessed 08/02/16

7. The photo advertises Elton John as classical and would appeal more to older ages because of the look. The photo also represents what kind of music he plays because if he played rap its less likely this is what the photo would look like.
information found on this link last accessed on 03/02/2016

8. Corey Taylor
Corey Taylor is a member of slipknot and our idea to rebrand slipknot for 60+ meant that we were going to strip them of the mask and essentially give them a new look
Accessed 08/02/16
picture found on this link last accessed on 03/02/2016

9. PRINTING QUOTES http://www.print4biz.org.uk Promobuddy:
£ for 500 A2 prints
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Stressfreeprints:
£ for 500 A2 prints
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Prints4biz:
£ for 500 A2 prints

10. We created this poster of slipknot because we recreated the band slipknot to make it more appropriate for 60+. We set it up more like a theatre because older people like theatres and we thought that would make slipknot appeal more to them
Also we took away the masks and focused more on each individual cast and what they contribute to the band etc their instruments