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The Mag’s Ultimate Standings 2013

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1 The Mag’s Ultimate Standings 2013
By: Drew Miller

2 What are the Ultimate Standings?
Started ten years ago, and is a four step approach to configure the team that has the best return on investment from the fans perspective All teams from NBA, NFL, NHL, and MLB are included These standings combine fan perspectives across 7 different categories and then determine how teams convert fan revenue into wins Categories: Title track, Ownership, Stadium Experience, Coaching, Players, Affordability, Fan Relations, Bang for the Buck

3 How the process works Chicago consulting firm Maddock Douglas surveyed fans to see what they want in return for their money, emotion, and time they invest ESPN.com and NetReflector asked fans to rate their favorite teams online in each category For the last category, bang for your buck, calculations were developed by researchers from the University of Oregon’s Warsaw Sports Marketing Center To come up with the final figures, Keating and his colleagues combined each teams score across the eight categories to come up with a weighted average

4 The Winner: Memphis Grizzlies
How Memphis ranked in each category Bang for your buck-2 Fan Relations-8 Ownership -30 Affordability-2 Stadium experience-7 Players-2 Coaching- 14 Title Track-54

5 Last Place: Sacramento Kings
Coaching- 117 Players- 122 Fan Relations- 122 Affordability- 104 Stadium Experience- 122 Title Track-116 Ownership-121 Bang for the Buck-89

6 Questions? How would you all rank the Titans? Predators?

7 Class Dismissed!! Enjoy the game!!

8 References Keating, P. (September 23, 2013). The Mag’s Ultimate Standing’s Retrieved from


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