1. MKTG 303: Advertising and Promotion Online Advertising and Alternative Marketing December 29, 2009 Zeynep Gürhan-Canlı

2. Online Advertising Display or banner ads Media/video ads
Search advertising
Brand spiraling: Online and offline advertising should be integrated.
Blogs
Reactions to negative comments
Company-sponsored blogs

3. Online Advertising Online social networks such as MySpace and Facebook
Consumer-generated advertising
Consumer-generated reviews
Integration with other channels
Web analytics
newsletters

4. Online Advertising Search engine optimization
Paid search insertions
Natural emergence of the site
Paid search ads
Viral marketing: Preparing a marketing message that in some way is passed from one consumer to another
Web site design issues

5. Alternative Media Programs
Buzz marketing
Consumers who like a brand
Sponsored consumers
Company employees
Guerilla marketing
Product placements and branded entertainment
Lifestyle marketing
Brand communities

6. Alternative Media Venues
Video game
Cinema
Subway
Parking lots
Escalator
Airline in-flight
Leaflets and brochures
Carry-home menus
Carry-home bags
Advertising on clothing
Mall signs and kiosks
In-store marketing and point-of-purchase displays