1. Jeopardy Final Jeopardy Targets R.I.P. Addiction Not Again! $100 $100
E-Cigarettes
R.I.P.
Addiction
Not Again!
$100
$100
$100
$100
$100
$200
$200
$200
$200
$200
$300
$300
$300
$300
$300
$400
$400
$400
$400
$400
$500
$500
$500
$500
$500
Final Jeopardy

2. Targets - $100
The tobacco industry makes $1.2 billion each year selling cigarettes to this age group.
What is youth?

3. Targets - $200
Illegal for cigarettes, this can still be added to other tobacco products and may appeal to young people.
What is flavoring?

4. Targets - $300
Given that young people may have less money, tobacco companies use these sales tactics for products. (Name one)
What are discounts, coupons, free gifts, etc.?

5. Targets - $400
Big Tobacco places tobacco products and ads where kids can see them because they know about this marketing technique.
What is “Eye Level is Buy Level?”

6. Targets - $500
The tobacco industry spends this much money in at the Point-of-Sale each hour.
What is $1 million?

7. E-Cigarettes - $100
True or false? E-Cigarettes are a safe tobacco product.
What is false?

8. E-Cigarettes - $200
Fires and explosions can be caused by this piece of an e-cigarette.
What are defective batteries?

9. E-Cigarettes - $300
Often confused as “harmless water vapor,” this contains ultrafine particles and cancer-causing toxins.
What is e-cigarette aerosol?

10. E-Cigarettes - $400 During this year, e-cigarettes hit the U.S. market
What is 2007?

11. E-Cigarettes - $500
E-cigarettes and other tobacco products are displayed all together in a store so you cannot miss them. Name this location.
What is a Power Wall?

12. R.I.P. - $100
The tobacco product that is safe to use.
What is none?

13. R.I.P. - $200
The number one preventable cause of death in the United States.
What is tobacco use?

14. R.I.P. - $300
In the US, the tobacco industry must recruit new smokers each day – these are known as.
What are Replacement Smokers?

15. R.I.P. - $400
The number of kids alive today in Montana who will die prematurely from smoking related causes.
What is 19,000?

16. R.I.P. - $500
The number of Montana children who become smokers each year.
What is 500?

17. Addiction - $100
This substance is found in tobacco and changes the way your brain works, often leading to addiction.
What is Nicotine?

18. Addiction - $200
Holding an average-sized dip in your mouth for 30 minutes can give you as much nicotine as smoking this many cigarettes.
What is 3?

19. Addiction - $300 90% of smokers start smoking before this age.
What is 18?

20. Addiction - $400 Montana’s teen-led movement against Big Tobacco.
What is react?

21. Addiction - $500
The percent of e-juice on the market that contains nicotine.
What is 99%?

22. Not Again! - $100
In 1930, this group vouched for cigarettes and many ads showed them using cigarettes
Who are doctors, physicians, dentists?

23. Not Again! - $200
The first year the Surgeon General’s report stated that cigarette smoking causes lung cancer, and probably heart disease.
What is 1964?

24. Not Again! - $300
Since Big Tobacco cannot legally advertise on TV or billboards, they spend 95% of their marketing budget here.
What is Point of Sale?

25. Not Again! - $400 Name one poisonous product found in e-cigarettes.
What is Formaldehyde, Nicotine, Propylene Gycol, Lead, Nickel, Cadmium, etc.?

26. Not Again! - $500
Big Tobacco targets new users by making their products this (HINT: Three A’s)
What is attractive, accessible, and affordable?

27. Final Jeopardy
The amount of money Big Tobacco spends on advertising each year in Montana.
What is $30.5 million?