1. Chapter 15 The Informative Speech
Communication
Embracing Difference Fourth Edition
Dunn and Goodnight
Chapter 15
The Informative Speech
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2. The Informative Speech
Purpose is to educate an audience
Must engage the audience
Information must be relevant to the audience
Clear understanding is essential
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3. Informative Speech Topics... Recreation
Activities such as sports, exercise, hobbies, and creative arts
“How-to” approach
Broad appeal to audience
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4. Informative Speech Topics... Concepts
Ideas, theories, or thoughts used to explain abstract subjects, such as democracy, supply-side economics, or bigotry
Explain in more concrete language
Use real-life examples
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5. Informative Speech Topics... Places
Historical sites, cities, geologic landforms, and buildings
Share your own experiences
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6. Informative Speech Topics... Objects
Anything .. Musical instruments, cameras, antique cars
Explain its use, appeal to a segment of the population, or impact on society
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7. Informative Speech Topics... People
An individual or group
Political leaders, steelworkers, or professional boxers
Highlight unique qualities, contributions, or importance
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8. Informative Speech Topics... Events
Recent or historical
Might want to discuss in chronological order or time order to help audience follow along
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9. Organizing the Informative Speech
Introduction
Trigger a need in the audience
Conclusion
Summarize ideas
Explain what you hope they remember
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10. Methods of Presenting… Narration
Story or account of an event
Can be used to introduce topic or clarify a point
Use vivid language, be easy to follow, and avoid being too lengthy
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11. Methods of Presenting… Description
An image that is created verbally
“Paint the picture”
Concrete terms
Abstract terms
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12. Methods of Presenting… Definition
Define terms that may be unfamiliar to the audience
Use language that is easy to understand
Synonyms
Antonyms
Comparisons
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13. Methods of Presenting… Demonstration
Explaining a point or idea step by step
Such as baking a cake, assembling a skateboard, or ways to grip a baseball
Demonstrate the activity for the audience
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