1. Corporate Social responsibility, 08.02. 2017
Market Campaigns as a Form of Governance: Saving Karelian Forest Case Study.
Corporate Social responsibility,

2. Pristine Forests and Pulp and Paper Mills in Northwest Russia
Source: Greenpeace Russia, 2001
Murmanskaya
Oblast
Nenets Autonomous
District
Karelia
Komi
Arkhangelskaya
Oblast
Leningradskaya Oblast
Vologodskaya Oblast
Permskaya
Oblast
Kirovskaya
Oblast

3. NGOs in promoting sustainable forest management
Market campaigns
Forest certification
Model Forests

4. Case in North Western Russia
Market campaign in Karelia

5. Contexts for a market campaign in 1980s-90s in Karelia
Transnational: a) effort to create specially protected areas b) NGO market campaigns
In Russia:
a) national-restructuring, reforms, opening of the borders, NGO networks;
b) citizens against logging;
c) Finnish-culturally important area, Kalevala park on the Finnish side of the border, financial support
border

10. Stages of the conflict

11. Russian stakeholders involvement
Karelian government and business-park opponent (on the early stages)
Karelian government-NGOs – permanent miscommunications
Local government, zapovednik, NGOs – supported the park (Костомукша, Вокнаволок, Калевала)
Federal government—permanent delays

12. International stakeholders involvement
Taiga Resque Network and Greenepace-consumer boycott, occasionally direct actions
WWF development of FSC certification with a mechanism to preserve old growth forests
The European Union-TASIS program-financial support

13. Outcomes of the campaign
Information campaign with few resources brought large outcomes
Community in the villages were not affected
NGO-government relationships were spoiled for many years to come
Window of opportunity for FSC

14. Conceptual model of a cross border market campaign
Ind
ustry and
commercial
companies
networks
Community
NGO networks A
Transnational
Space
Space of
Place
Across
Spaces