1. Consumer Health

2. What does this remind you of?

3. Brands
What are some of your brands?

4. My Brands

5. How do brands affect advertising?
What is advertising?
Advertising is form of ________________ for marketing and used to encourage or persuade the ____________.
A brand affects advertising either _____________ or _______________.

6. What are some negative brands?

7. Consumer Health
____________- someone who pays for a hproduct or service.
What influences you?
Tradition
_______
Placement
__________
Media _____________

8. Consumer Health
_____________ shopping- looking at several similar __________ and figuring out which one offers the best ________.

9. Consumer Health
You are ______________ against dishonest, dangerous, and ineffective __________.
The following provide protection for you:
Consumer ________ Safety Commission (CPSC)
Alerts _______ to unsafe or deadly items
Federal Trade Commission (FTC)
Assures companies compete fairly against each other
Food and ______ Administration
Oversees testing and ________ of products

10. Consumer Health Who is the target??? Teens and ________
Elderly are __________ and teens are the least __________. Both are looking for quick cures.

11. Consumer Health

12. Consumer Health How many different ways can people advertise?
Is there only one appeal?

13. Bandwagon Appeal
Bandwagon Appeal- Tries to __________consumers that everyone else wants the product also.

14. Brand Loyalty Appeal
Brand Loyalty Appeal- Tells consumers that a _______ is better than the rest.

15. False Image Appeal
- Convinces consumers that people who use the _________ give off a certain image.

16. Glittering Generality Appeal
- Greatly ____________ the benefits of the product.

17. Humor Appeal
- Uses a slogan, jingle, or cartoon to keep consumers’ attention
Free credit commercial

18. Progress Appeal
- Tells consumers that a product is new and improved compared to other versions

19. Reward Appeal
- Tells consumers that they will get a prize or gift if they buy the product.

20. Scientific Evidence Appeal
- Gives consumers evidence of a survey or test that seems to prove the product is effective or reliable.

21. Snob Appeal
- Tells consumers that they are worthy of the best products or services

22. Testimony Appeal
Uses a well-known personality to say that a product or service is the best.

23. Quackery
Quackery- Companies that make __________ claims to sell products
Ex.- heating pad advertisement that says, “Our product not only makes your tired muscles feel younger, it makes you feel younger!”
IF IT SOUNDS TOO GOOD TO BE TRUE, IT PROBABLY IS!!!

24. Evaluating Healthcare Claims (or Advertisements)
How do you know if it is valid?
Is this claim ___________?
Is this claim _________ in facts?
Has this product been ___________?
Is this product beneficial?
These are all questions you need to ask yourself when evaluating a claim, or advertisement.

25. Healthcare Professionals
Optometrist- _______ doctor
Doctors who care for eyes and give eye exams, corrective lens ______________, and vision therapy

26. Orthopedic Surgeon
Doctors who care for bone and skeletal __________, such as broken bones
Orthopedics- Study of the human musculoskeletal system

27. Radiologist
Doctors who _________ injuries and signs of disease by reading ___________ and scans of the body

28. Psychiatrist
Doctors who care for the mind through _____________ and _______________

29. Physical Therapist
Licensed specialists who help restore function after injury and ________ or limit physical disabilities

30. Pharmacist
Licensed specialists who _________ drugs prescribed by another healthcare professional, advise the _________ on how drugs act in the body, and counsel patients about their medications