1. BRAND AMBASSADORS SUBTITLE
YOUR LOGO
YOUR TAG LINE
BRAND AMBASSADORS SUBTITLE
PRESENTER: (NAME)
(DATE)

2. YOUR LOGO
YOUR TAG LINE
Learning Objectives:

3. OUR ORGANIZATION Understanding our History
Our founders and leaders past and present
Major contributions/achievements
Succession plans
What are our values?
What do we stand for? What is at the essence of our brand?
LOGO

4. OUR ORGANIZATION What are our goals?
What problems are we attempting to solve?
What is our value proposition?
LOGO

5. OUR ORGANIZATION Organizational structure What business are we in?
What is our business model? How do we generate revenue?
What are our key metrics? How do we measure our performance?
LOGO

6. OUR ORGANIZATION Product/service history and advancements
Product/service booklets, specification sheets, etc.
Annual reports, features, websites, announcements, and press releases
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7. OUR ORGANIZATION
Our locations (headquarters, service centers, research and development and any manufacturing facilities)
Do we operate locally, regionally, nationally or globally?
What was the rationale for site selection?
Historical milestones
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8. Understanding our Customers
What are our customer’s problems? What type and how many ‘pain points’ do they have?
What is our customer demographic and persona?
How do we reach our customers?
How do our products/services solve our customer’s problems?
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9. Understanding our Customers
What are our customer’s stories?
How have we impacted our customers?
How successful are we at solving our customer’s problems?
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10. Understanding our sWOT
Strengths
Weaknesses
Opportunities
Threats
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11. Understanding our GOALS
What are our strategies, goals, objectives, and tactics?
What are our product/service and sales goals and future plans?
How do we measure, correct, and reward performance?
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12. Understanding our PRODUCTS/SERVICES
Products – key features, upgrades, customer benefits, future plans, differentiators
Services – key features, customer benefits, future plans, differentiators and availability including locations and hours
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13. Understanding our PRODUCTS/SERVICES
Credentials of providers and the scope of their expertise
Our value chain
Do we source and operate sustainably?
Do we have partners?
Strategic
Co-branding
Other alliances
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14. Understanding our PRODUCTS/SERVICES
What stories do we share about our products/services?
What channels do we use to share our stories? In person, video, online, social media, etc.
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15. Understanding our COMPETITORS
Who are our main competitors?
What products/services do they provide?
How do they compete? Product features? Service? Quality? Price? Product sourcing? Other? What combination of factors?
What stages are the organizations in? Growth, Mature, etc.?
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16. Understanding MARKET DYNAMICS/PESTEL
Political
Economic
Social
Environmental
Legislative
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17. Understanding MARKET DYNAMICS/PESTEL
What market dynamics have had the greatest impact on our organization to date?
What are market dynamics are currently having the greatest impact on our organization?
What are the market drivers with the most likelihood and greatest potential impact to affect our business?
LOGO

18. Understanding OUR STORIES
What are the connections between our stories, both past and present that we can use to engage with current and future customers?
What tools are available to help us understand, retain, and share our stories? Intranet, e-files, videos, round tables, refresher training, etc.
LOGO

19. Understanding OUR STORIES
What are the key messages/talking points that can help us engage and connect with customers?
LOGO

20. YOUR LOGO
YOUR TAG LINE
Questions