1. Collaboration for Impact
Education Tauranga
Collaboration for Impact

2. Education Tauranga History
Formed in 2005
Incorporated society
Involved 8 schools with small numbers of
international students
Forum for discussion
Code of Practice – welfare, homestay issues

3. Education Tauranga History
2011 Leadership Statement
Economic Development involvement
Creation of a regional strategy 12-13
- collaboration, capacity, capability,
quality experience
Education New Zealand Involvement
Regional Partnership Programme
Funding to support delivery of our strategy
Increase the value of the sector by 35% by 2017

4. Achievements 2014 - 2016 October 2014
Goal: 35% growth in economic value of international education in the region
April 2016
Goal: Achieved

5. Grew the Pie (so everyone got a bigger piece)
The Pie: The benefit we ALL get by working together beyond what we could’ve gotten
by working alone

6. Created a value proposition
Consulted with our group
Recognised who our target audience was
Looked at what our competitors were doing
What message we wanted to portray

7. Created our brand Logo Developed our brand messaging
Integrated the brand
Designed templates, brand standards and
marketing materials

8. Put the brand to market E-campaign/old fashion post
Incoming agent famils
Individual schools marketing
Collaborative marketing effort

9. Marketing Offshore Attended ENZ seminars as a group
Visited agents from our famils
Media Interviews
Formed relationships with education bureaus
Alumni Functions
Mini fairs with key agents

11. Marketing offshore Things to remember:
Use ENZ staff / Embassy staff/NZTE
Do your research on agents
Use media
Use your alumni
Connect with people through ‘their channels’
Be creative
Make a splash
Get the logistics sorted
Have a front person

12. On your return Share your images Send media articles
Keep communication going
Keep working together
Keep the brand alive
Keep agents up-to-date

13. ‘The strength of the team is each individual member and the strength of each member is their team.’ Phil Jackson NBA’s most successful coach

14. Questions? Anne Young Regional Manager Education Tauranga
Tel: