1. Jeep 75th anniversary
December 1, 2015

2. Original video content package

3. New opportunity to create original video content in partnership with KBB.com
Original, custom concepts in collaboration with KBB.com
Share-worthy content
Housed and distributed on mobile and desktop
High-quality production
Distribution via Alt Driver and KBB.com targeting tactics
Creative input by OEM

4. Original Branded Content
Tell Jeep’s brand story through entertaining, informative, and shareworthy content
Capture engagement with original content that delivers on Jeep’s core values
Content is produced by KBB.com with the intent of “entertaining-to-inform”
KBB.com can follow up with additional concepts to tell Jeep’s brand story and hit on “core” objectives
Sample Original Video:
HELICOPTER SKYDIVE: JEEP RENEGADE ADVENTURE
Mocks are concept only and shown for illustrative purposes. Actual design and layout of product is subject to change upon production.

5. Content Distribution & Audience Curation
Tap into Cox Automotive umbrella to reach niche audiences
Distribute content to address shoppers in a unique way across alt_driver media network and on KBB.com
Integrate your Original Video content within custom and standard units on KBB.com; leverage original content within KBB placements
Recommended KBB Placements
High impact Owners Takeover
Interactive Insert on SUV pages
Smartphone Interstitial Passport
Buyer’s Guide Content Tiles
Reach niche audiences through social and mobile platforms
Distribute content on Jeep.com, KBB.com, and tap into the Cox Automotive umbrella to distribute across a larger network
Mocks are concept only and shown for illustrative purposes. Actual design and layout of product is subject to change upon production.

6. Adventure sponsorship package

7. Custom Adventure-Themed Top 10 List Sponsorship
100% SOV opportunity on popular editorial content that’s amongst the most quoted in the industry
Exclusive 100% SOV sponsorship for adventure-related Top 10 list:
Leaderboard, MREC, and clickable wallpaper drive shoppers to Jeep.com
Capture adventurous SUV shoppers through integrated traffic drivers on SUV Buyer’s Guides and SUV segment shoppers
Potential opportunity for Jeep models to be featured as the main vehicle image and at the top of the article page*
Final content and layout to be determined
Promotion includes KBB.com Home Page Rotating Content Module, one of the site’s biggest traffic drivers
Sample Jeep/Adventure- themed Top 10 List ideas*:
Top 10 Wranglers throughout History
Top 10 Adventures
Top 10 Hidden Destinations
*Subject to final editorial decision.