1. MEMBERSHIP Focus & Challenge PETS 3141
Dr. Bharat Pandya
6th March, 2016

8. Membership Challenge
Increasing membership is a Great Testimonial to the Value of Rotary
Rotary is at a Critical Point w.r.t Membership
Change in approach to Membership

9. Rotary?
Service Organisation ?
Member Organisation ?

10. ? Marketing Membership Not Advertising / Selling Create Value
Communicate the Value
Deliver the Value

11. Statement on Membership
Membership is Rotary International’s
highest internal organisational priority,
while polio eradication remains Rotary’s highest external program priority.

12. Most Important
Membership With Members – Everything is Possible Without Members – Nothing is Possible

13. Membership Conundrum 30th June – 1st July

14. Reason to join? Do you have a heartbeat? Are you my Friend?
Can you pay the dues for 1 year / 6 months?
All The President’s (Men) Rotarians
Are you interested in being a Rotarian
The recruit attitude centers on the organization's wants and needs, i.e. "The organization wants what you have to offer."  The attract attitude centers on the customers, members, and/or donors needs and wants, i.e. "The organization has something to offer you."

15. Whose Responsibility? Best Time is Now. Begin Now, Begin with Yourself
The Best time to plant a tree was 20years ago;
the 2nd Best Time is Now.

16. Secret of Membership Growth
JUST ASK
You have to KISS a lot of Frogs
before you can find a Prince

17. Young Members – how?
A Conundrum for Rotary!

18. Future – Exciting & Uncertain
We are currently preparing students for jobs that don’t yet exist, using Technologies that haven’t been invented yet, in order to solve Problems we don’t even know are Problems yet.
- Karl Fisch

19. MEMBERSHIP The Changing Face
Silents/Pre- Independence
b. <1950
> 65
Boomers/Post-Independence b
50-65
Gen. X b
35-50
Gen. Y
b.1980 –
<35
Rotary Membership 20 55 5

20. MEMBERSHIP The Changing Face
Silents/
Pre-Ind
>65
Boomers/Post-Ind
50-65
Gen. X
35-50
Gen. Y
<35
OUT
LOOK
Preservationist, Dutiful,
Frugal,
Preservationist, Dedicated
Driven
Skeptical,
Question
ing,
Independent
Confidence
Self-Esteem
Informed

21. MEMBERSHIP The Changing Face
Silents/Pre-Ind
> 65
Boomers/Post-Ind
50-65
Gen. X
35-50
Gen. Y
<35
LEAD
ERSHIP BY
Hierarchy
Consensus
Competent
Achievement

22. MEMBERSHIP ISSUES Silents/Pre-Ind Boomers/Post-Ind NETWORKING /
>65
Boomers/Post-Ind
50-65
Gen. X
35-50
Gen. Y
<35
NETWORKING /
COMMUNICATION
Person-to-person
, blog,
chatting
Cellphone,
Facebook, Twitter,
You Tube

23. MEMBERSHIP ISSUES Silents/Pre-Ind Boomers/Post-Ind Gen. X b. 1965-1980
Boomers/Post-Ind b
Gen. X b
Gen. Y b
ATTENDANCE
Regular
What’s the
Cause?
Benefit?

24. CURRENCY 20 years back: Money: What do Things Cost?
10 years back: Information: Where can I get the Information regardless of Cost?
Today: Time: Where & How will I possibly find the Time?

25. Questions People are Likely to Ask
What is expected of me? How much time is involved?
What training will I get?
How many others have joined/volunteered?
How many are Like me?
What’s in it for Me? Create Value

26. Interesting, Enjoyable, Fun, Worthwhile for Family
Young Members
Address Concerns
Time
Family
Value
Make Rotary
Interesting, Enjoyable,
Fun, Worthwhile for Family

27. Retention

28. Plant the right seeds Pre-Induction Information Induction
Orientation and Education

29. Where there is Room in the Heart, there is Room in the Home
Make effort to become acquainted with each New Member
Personally interact & invite New Members to join club committees.
Mentor the New Member.

30. See that New Member feels comfortable and is not isolated.
Accompany New Member to meetings – Club, District.
Touch their Heart before asking for their Helping Hand

31. Why People leave Rotary did not meet their expectations
They did not feel involved or felt unwanted
They did not see any benefits of Rotary membership

32. Create Value – Friendship – Dhal Mitra
Leadership, Personal development,
Prestige, Internationality, Satisfaction in service
Rotary Global Rewards
The Rotary Global Rewards program offers Rotary club members discounts on products and services for travel, entertainment, and merchandise. Rotarians can access the Rotary Global Rewards program from the Member Center.

33. Involvement & Assimilation Sweetness in a Cup of Coffee comes,
Retention
Involvement & Assimilation
Sweetness in a Cup of Coffee comes,
Not Just from the Sugar
But from the Stirring

34. Keeping Members – Action Plan
Give New Members more Options, Don’t Overburden, Break Down The Big Jobs
Use & Focus on their Talent, not just Time
Appreciation & Recognition
Invest in Leadership Training & Development
Don’t Give Up

35. Venus de Milo- Louvre museum
Only hands Rotary has are our Hands

36. Rotarian – A World Citizen
Ame R ican
Eur O pean
Bri T ish
Jap A nese
Aust R alian
Afr I can
Kore A n
I N DIAN

37. India - Membership Topper
There is plenty of room at the Top, but there is no Room to Sit down
There is ‘DO’ or ‘NOT DO’
Membership – only ‘DO’ ( GROW)

38. Paul Harris But we also need Men of Telescopic Vision
The Yearly, Daily, Hourly Spirit of Rotary Should be the Spirit of Renaissance;
We need Men of Microscopic Vision who will explore the Molecules, Atoms & Electrons,
But we also need Men of Telescopic Vision
who will explore the Stars.

39. THE SPOTLIGHT IS ON
YOU
THE FUTURE OF ROTARY IS MEMBERSHIP
&
THAT IS IN YOUR HANDS

40. the cubic centimeter Carlos Castaneda
YOU ARE THE KEY

41. Change The Trend
Bring A Friend
Retain the Friend

42. ENJOY ROTARY
ENJOY YOURSELF

43. THANK YOU