1. Growth
Alokesh Banerjee

2. Growth
Organic Growth
Inorganic growth

3. Organic growth
Also known as Intensive growth is where company uses its own resources for growing on its own.
Old
Product
New
Market Penetration
Product Development
Market Development
Diversification
Old
Market
New
ANSOFF’s MATRIX

4. Inorganic Growth
Where the company decides to acquire businesses with opportunities of growth
Integrative Growth
Diversification Growth

5. Integrative growth
Where businesses related to the existing business of the company are acquired
Vertical
Horizontal

6. Vertical Integration
Backward Integration- Company acquires a business which covers the rear part of the value chain.
Forward Integration- Company acquires a business at frontal part of the Value chain.

7. Horizontal Integration
Company acquires a business in the same segment of value chain(Industry and stage of production).
Gives control over Industry Policies, Prices and geographical location.
- Economies of scale, scope and stocks.

8. Diversification Growth
Here the company decides to move out of its current business purview
Concentric - Current customers with new Technical developments required.
Horizontal- Current technical strengths for new customer base.
Conglomerate- New technical requirements targeting new customer base.