1. Patronus Productions: Assignment 1
Toni Childs

2. I have been asked by Patronus Production to demonstrate my moving image knowledge. I have put together this presentation to show these skills. In this presentation there will be information about three different moving image formats (Fiction, Factual and an Advert). These will be detailed showing all my knowledge.
Introduction

3. Fictional: Finding Dory
Finding Dory will be abled to be viewed on many different platforms. A few examples of these are streaming/ downloading on an IPad, watching it of YouTube and on the TV. Putting the film on YouTube means people all across the world as YouTube can be accessed anywhere in the world.

4. Purpose
The purpose of Finding Dory is to entertain. The Narrative structure isn’t true and is a diversion piece of media. Finding Dory can also be funny at some parts which helps to create it more entertaining.

5. Codes and Conventions
At the start of Finding Dory it shows what the appropriate audiences. From this we can tell what the target audience could be. It also shows the production logo. This helps promote the company and can tell us what type of people would watch this film. You should also see names of Actors/Actresses. However you do not see this in the start of Finding Dory. You should also be able to tell the narrative structure of the film and what the climax is. In Finding Dory this is very clear and easy to tell. The climax would be when dory starts to swim off. Merlin and Nemo have to find her, which isn’t a difficult task however dory starts to remember information about herself and Merlin and Nemo must help her find what she is missing. In finding dory they also use a very famous American comedian to voice Dory, Ellen DeGeneres. This can make more people want to watch it because she is a voice actress in it.

6. Target Audience
Demographics: Every one of all ages will come and see this film however it’s primary target audience is young children ages Finding Dory is a sequel to the 2003 Disney film ‘Finding Nemo’ , people who were little when this came out would want to go watch it as well. This film isn’t gender specific. The Social Occupational Classification (SOC) of these people would be E class due to it being children who want to watch it, however higher classes may go see it as well. Psychographic: Finding Dory is a fictional animation film. It is produced by Disney Pixar . People who like Disney and/or Disney Pixar will come to see this film as it’s a Disney Pixar film. Also people who who like fish and sea creatures will also go and watch this because it’s about fish .

7. Factual: The Gift of Life
The Gift of Life is a factual programme. It’s platform would be UK TV as it’s on channel 5 and parts of it are on YouTube.

8. Purpose
The purpose of The Gift of Life is to educate. It educates people on organ transplantation and the process which follows it. The Gift of Life also shows the struggles before and after transplants. It’s other purpose is to inform. At the end of each programme it shows the web address were people can sign up and potentially give someone else the gift of life.

9. Codes and Conventions
At the start of The Gift of Life you find which hospital it takes place in. In factual programmes you expect to see true stories of what has happened to real people. The Gift of Life shows various real life stories one example of this is Holly’s Cystic Fibrosis story. There is also many others including heart and kidney transplants. There is also lots of different people and none of it is acted. In The Gift of Life each person tells the viewer about themselves and their story. They also explain why they want and need a transplant. Some factual programmes include interviews however the gift of live doesn’t but you do see the medical staff asking the patient questions such as ‘how are you feeling’.

10. Target Audience
Demographics: The Gift of Life was mainly made to raise awareness of the shortage of organs for transplantation. However the age of this programme is 15+ due to gruesome scenes of transplantation. The Social Occupational classifications of these people would mainly be class due to mainly being adults however there may be a few E class people. Psychographics: People may watch this if they like science and are wanting to go into the medical industry. Some people that watch the gift of life may also be doctors. They may also watch it if they may go on the transplant list in future so they can find out the process that happens.

11. Advert: 1989 Milky Way Advert
The 1989 advert can still be viewed on YouTube this is it’s current platform. It’s previous platforms are TV’s but it isn’t shown on TV anymore due to new adverts being made

12. Purpose
The purpose of the milky way to persuade and promote milky way chocolate. This is so people will buy the chocolate. They do this by having a memorable advert with a catchy song.

13. Codes and Conventions
Things which are usually in adverts are a jingle. The milky way jingle is very good as it gets suck in your head for days. Celebrity endorsement is also used in adverts a lot but isn’t used in the milky way adverts. The Milky way advert using the iconic Red and Blue car. Adverts also show the product in use and the milky way advert has an animated car eating to chocolate to give him energy.
Milky Way Jingle

14. Target Audience
Demographics: This advert is mainly aimed at 5-10 year olds as it’s a cheap chocolate bar. The advert is mainly aimed at boys due to it having cars. The Social occupational classification the advert is E class. Psychographics: Any who likes cars may watch this advert due to the animated cars having a race. They may also watch it if they like chocolate.

15. Conclusion
Overall there are three moving image productions which all use different codes and conventions. My personal favourite is fiction because it entertains me and I enjoy the watching them when I am bored or for sound. They are very easy to follow which is why I can do this. Which means they are a diversion piece of media.