1. START HEALTHY
A fitness and nutrition program designed for families and caregivers that promotes health awareness and a healthy lifestyle.
Created by
Valrey Llewlaka
Christian Merz
Carol Rajala
Steve Rich
Jane Schunn

2. Start Healthy is a fitness and nutrition program that is designed to assist children in making healthy choices.
According to the Food Research and Action Center (FRAC), “about one quarter of 2-5 year olds and one-third of school age children are overweight or obese in the United States” ( FRAC, 2014).
Kids Health reports that one out of three kids are overweight or obese (2014, par 1.).

3. MISSION STATEMENT
Start Healthy is committed to assessing, monitoring, and providing community resources that encourage healthy lifestyles for children and the caregivers that support them.
Licensed staff, such as nutritionists, physicians, and registered nurses, will provide a holistic approach to meet the needs of patients and caregivers in their journey to a healthier lifestyle.

4. PHILOSOPHY
The philosophy of the Start Healthy Program is to empower children to achieve healthy lifestyles.
This program takes a holistic approach that incorporates the cultural and spiritual needs of the child and caregivers. The program aims to maintain a safe environment for children to become excited about fitness and make healthy choices.
We provide personalized assessments to assist our clients in developing achievable individual goals.

5. PHILOSOPHY
We strongly encourage caregivers to become active in the child’s learning process. We provide activities that include fitness, nutrition, cooking, and skill building.
We are committed to providing tools and education through the Start Healthy program that can be used throughout our client’s lifetime.

6. Start Healthy Goals & Objectives
This program plans to address healthy lifestyle education, nutrition and physical activity with the goal of providing a healthier future for individual families.

7. Start Healthy Goals & Objectives
Education and Resources Goal 1:
Provide participants with education to identify appropriate resources and independently conduct research to find needed information.
Objectives:
Identify resources for recommended healthy food choices and activity.
identify local resources for healthy food
Identify local resources to increase activity.

8. Start Healthy Goals & Objectives
Diet Goal:
Provide participants with education and resources regarding healthy food choices.
Objectives:
Demonstrate understanding of the FDA food pyramid and appropriate serving sizes.
Give examples of healthy snacks and how they have been incorporated
Demonstrate cooking skills with limited sugar, fat, and healthy substitutions

9. Start Healthy Goals & Objectives
Activity Goal:
Provide participants with education and resources regarding the importance of exercise, as well as providing tools and resources that can be used to set and reach personal activity goals
Objectives:
Provide examples of benefits of exercise and regular physical activity.
Demonstrate participation in regular physical activity as indicated by daily logs.
identify progress through weight, blood pressure, and body mass index

10. Christian Merz Community Liaison
Start Healthy Organizational Chart
Board of Directors
Valrey Llewlaka
RN/Director
Christian Merz Community Liaison
Marketing Director
Jane Schunn
Education Director
Carol Rajala
Financial Director
Steve Rich
This table indicates the interrelatedness of the organizational leadership positions for the Start Healthy Board of Directors, including name, title, and hierarchy.

11. Staff Positions
Start Healthy Fitness and Nutrition Program will be overseen by a Board of Directors that includes a Director, a Community Liaison, a Marketing Director, an Education Director, and a Financial Director. These positions will be supplemented with additional clinical staff as needed to maintain the program objectives of the organization. Job descriptions identify leadership relationships, roles and responsibilities, and are used to identify the chain of command as well as the span of control for that position. Job descriptions provide clear, concise and accurate role definitions and prevent role ambiguity or conflict

12. Job Descriptions
Director The Director of the Start Healthy Fitness and Nutrition Program will provide leadership and direction for the childhood obesity prevention program within the guidelines of the organizational objectives.
Community Liaison The Community Liaison of the Start Healthy Fitness and Nutrition Program will provide for professional relationships with individuals, organizations, businesses, and schools within the Start Healthy Fitness and Nutrition Program service area as specified in the guidelines of the organization.
References:
Career builder. (2014). Community/clinical liaison job description. Retrieved from

13. Job Descriptions Marketing Director
the Marketing Director will maintain marketing, communications, and provide public relations for the Start Healthy Fitness and Nutrition Program within the guidelines of the organizational objectives.
Health Educator
The Educator will develop educational materials for participants and interested parties, to include active lifestyles, healthy nutrition, and community resources related to the Start Healthy Fitness and Nutrition Program, using organizational objectives.
References:
Joyaux, S. P., & Ahern, T. (n.d). Sample job description: Director of marketing/communications/p.r. Retrieved from
My plan. (2014). Health educators. Job description. Retrieved from

14. Job Descriptions Financial Director
The Financial Director will manage program funds, with a focus on maximizing financial returns within the guidelines of organizational objectives. The finance manager will insure adequate control of financial gains while adhering to state and government regulations.
Clinical RN (future position)
The clinical Registered Nurse will provide a full range of duties specific to the Start Healthy program. The RN will assess, monitor, and implement appropriate measures related to specific conditions and needs of the participant, and provide education to participants, families, and interested parties.
References:
Accounting tools. (2014). Finance manager job description. Retrieved from

15. Job Advertisement Example
Start Healthy Fitness and Nutrition Program
Volunteers Needed
Start Healthy is a fitness and nutrition program designed to assist children and their families to develop healthy lifelong diet and activity habits.
We are looking for volunteers who want to make a difference for our children. You do not need to be a fitness trainer or nutritionist to be an important part of our program.
Volunteers should be high school graduates with the ability to work well with children. Time requirements are flexible with a number of areas in need of your expertise.
If you are interested in making a difference in the health of our community, please contact:
Christian Merz, Community Liaison at

16. Marketing Plan
American Nursing Association and Mlive are two selected venues to advertise the Start Healthy fitness and Nutrition Program
The American Nursing Association (ANA)
This organization provides nurses peer-reviewed articles and research on broad topics for nurses to review. The price of $2905 includes a 30-day, 1/5 of a page advertisement.
MLive
This website provides digital marketing linked to news, weather, and employment opportunities. The price for online advertising is listed as $195 for 30 days or one fourteen (14) day online job posting for $120.
References:
American Nursing Association. (2014) TAN advertising rates/Product rate card. Retrieved
Mlive. (2014). Post jobs and searching resumes in Michigan. Retrieved from

17. Start Healthy Budget
Budgets are critical to the success of organizations and businesses. Operating budgets plan for the day to day activities of an organization. Payroll is important to ensure recruitment and retention of competent staff and are based on competitive pay scales.
The Start Healthy Fitness and Nutrition Program projects the following estimates as an initial budget, with the expectation of changing with the needs and growth of the organization.

18. Start Healthy Operating Revenue
Total: $309,000.00

19. Start Healthy Expenses
Total: $308,600

20. References
Accounting tools. (2014). Finance manager job description. Retrieved from
American Nursing Association. (2014) TAN advertising rates/Product rate card. Retrieved html
Career builder. (2014). Community/clinical liaison job description. Retrieved from &job_did=J3G6K471403J4J2MS5S&showNewJDP=yes&IPath=JRKV0B
Clinic Budget Revenue. (2003). Operating Budget. Retrieved from
Food Research and Action Center. (2014). Overweight and obesity in the U.S. Retrieved from
Joyaux, S. P., & Ahern, T. (n.d). Sample job description: Director of marketing/communications/p.r. Retrieved from
Mlive. (2014). Post jobs and searching resumes in Michigan. Retrieved from
My plan. (2014). Health educators. Job description. Retrieved from