1. BT Sport
Q2 Update 2017

2. BT Sport profiles male and upmarket
Source: BARB Techedge Q BT Sport 1,2 , 3, BT Sport Showcase and BT Sport / ESPN

3. BT Sport 1 & 2 both reach more adults on a monthly and weekly basis than Sky Sports 3, 4 and 5
Source: BARB Techedge – Q2 2017, reach condition = 3+ minutes consecutive viewing

4. Highest rating programmes for adults on BT Sport
Programme Title
000’s 1
UEFA EUROPA LEAGUE
1,726 2
UEFA CHAMPIONS LEAGUE
1,572 3
THE EMIRATES FA CUP
879 4
PREMIER LEAGUE
791 5
AVIVA PREMIERSHIP RUGBY
302 6
MOTOGP
283 7
OLD TRAFFORD UNCOVERED
162 8
EUROPEAN RUGBY CHALLENGE CUP
138 9
VERIZON INDYCAR SERIES
137 10
WTA - MIAMI
136
Source: Techedge, Q BT Sport 1,2 ,3 ,Showcase, and BT Sport /ESPN, Highest occurring programme.

5. Top converting programmes for ABC1 Men on BT Sport
Programme Title
Index
(vs. A16+) 1
THE SON
346 2
AVIVA PREMIERSHIP RUGBY
284 3
NO FILTER BOXING
250 4
INDYCAR HIGHLIGHTS
238 5
WTA - SYDNEY
233 6
BUNDESLIGA REVIEW
227 7
UEFA CHAMPIONS LEAGUE TONIGHT
224 8
FIH HOCKEY WORLD LEAGUE SEMI FINALS - LO
220 9
WORLD RALLY CHAMPIONSHIP
219 10
NBA ACTION
213
Source: Techedge Q2 2017, BT Sport 1,2 , 3, BT Showcase and BT Sport / ESPN, Highest occurring programme

6. BT Sport viewers are commercially receptive
100= Average Adult
Source: TGI 04/16-03/17, Viewers= watched in the last week, BT Sport 1,2, or BT Sport /ESPN